by Elena de Francisco | Apr 18, 2023 | Ads, Social media, Web design
There are a gazillion studies concluding that images influence our emotions and therefore our purchasing decisions. I’ve read a lot on the subject and with this mini copy class, I want to save you all the time I’ve invested in drawing the conclusions I summarise here....
by Elena de Francisco | May 25, 2022 | Copywriting, Web design
There are many eCommerce websites, but there aren’t so many that really make you want to look around and shop. Many of them fail to stand out from their competitors because they haven’t worked on the copy and they believe professional images are all they need to...
by Elena de Francisco | Apr 14, 2022 | Copywriting, Ads, Web design
You almost finished your sales page and you are very proud of how it’s turning out. You’ve got that perfect product description and you’re ready to sell like hotcakes. But now it’s time to introduce the price in the copy and you are stuck. You...
by Elena de Francisco | Feb 4, 2022 | Copywriting, Web design
Having a website has become essential. Even for those businesses that had never considered it before, their time came with COVID. Without a website, you don’t exist as a business. But it’s not enough to have just any website that takes up space in the...
by Elena de Francisco | Apr 30, 2021 | Copywriting, Web design
And keep the most important message. It’s true. People don’t always read all the copy. So how do you make sure that the person who lands on your website gets the key message to convince them that your product or service is better than the competition? The...
by Elena de Francisco | May 26, 2020 | Web design
After doing dozens of website reviews I’ve realized that most businesses make these 5 mistakes. Such mistakes prevent these websites from accomplish their main purpose, which is to win customers. Whether they are selling a product or offering services, most businesses...
