by Elena de Francisco | Jul 7, 2025 | Content Marketing, Ads
Maybe you have already thought about it. A lot of brands do it and it seems to work. Influencerscan be a very profitable way to promote your product or service. The socials are their element, they are used to public exposure and have cultivated a close relationship...
by Elena de Francisco | Nov 10, 2023 | Ads, Copywriting, Social media
Getting people to notice your ad on the socials is not easy. There are too many stimuli and too many brands fighting for the attention of your potential customers. So before you spend a penny on TikTok, Meta or LinkedIn ads, make sure you understand the principles of...
by Elena de Francisco | Apr 18, 2023 | Ads, Social media, Web design
There are a gazillion studies concluding that images influence our emotions and therefore our purchasing decisions. I’ve read a lot on the subject and with this mini copy class, I want to save you all the time I’ve invested in drawing the conclusions I summarise here....
by Elena de Francisco | Nov 9, 2022 | Social media, Ads, Copywriting
You’ve set out to invest in social media ads and you want the money you’ve put in to come back in spades. For that, you should create a campaign and filter the audience so your ads reach the right buyer persona and give you better results. But I’m not...
by Elena de Francisco | Apr 14, 2022 | Copywriting, Ads, Web design
You almost finished your sales page and you are very proud of how it’s turning out. You’ve got that perfect product description and you’re ready to sell like hotcakes. But now it’s time to introduce the price in the copy and you are stuck. You...
by Elena de Francisco | Oct 7, 2020 | Copywriting, Ads
You might feel a bit desperate because your product is not selling as well as you predicted. You’ve invested some cash in social media ads and AdWords but people don’t click on them, and, therefore, don’t buy. And you ask yourself, why? What am I...
