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Follow this strategy to get your influencer marketing right

Follow this strategy to get your influencer marketing right

by Elena de Francisco | Jul 7, 2025 | Content Marketing, Ads

Maybe you have already thought about it. A lot of brands do it and it seems to work. Influencerscan be a very profitable way to promote your product or service. The socials are their element, they are used to public exposure and have cultivated a close relationship...
How to create ads on social media that will make people stop scrolling

How to create ads on social media that will make people stop scrolling

by Elena de Francisco | Nov 10, 2023 | Ads, Copywriting, Social media

Getting people to notice your ad on the socials is not easy. There are too many stimuli and too many brands fighting for the attention of your potential customers. So before you spend a penny on TikTok, Meta or LinkedIn ads, make sure you understand the principles of...
Want to attract attention? Choose the right visuals for your website, posts, and ads.

Want to attract attention? Choose the right visuals for your website, posts, and ads.

by Elena de Francisco | Apr 18, 2023 | Ads, Social media, Web design

There are a gazillion studies concluding that images influence our emotions and therefore our purchasing decisions. I’ve read a lot on the subject and with this mini copy class, I want to save you all the time I’ve invested in drawing the conclusions I summarise here....
The blissful process to generate great ideas for your social media ads

The blissful process to generate great ideas for your social media ads

by Elena de Francisco | Nov 9, 2022 | Social media, Ads, Copywriting

You’ve set out to invest in social media ads and you want the money you’ve put in to come back in spades. For that, you should create a campaign and filter the audience so your ads reach the right buyer persona and give you better results. But I’m not...
How to introduce the price of your product or service so prospects don’t run away

How to introduce the price of your product or service so prospects don’t run away

by Elena de Francisco | Apr 14, 2022 | Copywriting, Ads, Web design

You almost finished your sales page and you are very proud of how it’s turning out. You’ve got that perfect product description and you’re ready to sell like hotcakes. But now it’s time to introduce the price in the copy and you are stuck. You...
How to sell a product that is not selling

How to sell a product that is not selling

by Elena de Francisco | Oct 7, 2020 | Copywriting, Ads

You might feel a bit desperate because your product is not selling as well as you predicted. You’ve invested some cash in social media ads and AdWords but people don’t click on them, and, therefore, don’t buy. And you ask yourself, why? What am I...
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RECIÉN SALIDOS DEL HORNO

  • Follow this strategy to get your influencer marketing right
  • How to exploit a disadvantage of your product
  • The types of content that work best for B2B
  • My method for finding clients on LinkedIn with direct messages

RECIÉN SALIDOS DEL HORNO

  • Follow this strategy to get your influencer marketing right
  • How to exploit a disadvantage of your product
  • The types of content that work best for B2B
  • My method for finding clients on LinkedIn with direct messages
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Copyright 2021 © Elena de Francisco. Todos los derechos reservados. The Expat Copywriter vive en Holanda pero trabaja con clientes en todo el mundo. Ilustraciones y diseño web www.labolaocho.com
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