by Elena de Francisco | Apr 15, 2021 | Copywriting
People’s opinions of your product or service will help convince others who are undecided. Testimonials serve firstly to build trust and secondly to dispel objections. But for testimonials to fulfil these two functions they should be powerful and say the right...
by Elena de Francisco | Mar 31, 2021 | Copywriting
And glue the reader to the screen. How do scriptwriters get us to binge on series? By piquing our curiosity. At the end of an episode they leave a huge door open so that we can’t do anything else (not even go to the toilet) until we know what’s behind it....
by Elena de Francisco | Mar 17, 2021 | Copywriting
When your prospect lands on your website and starts reading what’s all about, you only have a few seconds to convince them to stay. This part of the sales copy, the part that comes right after the headline, is called the lead. We’re going to study this vital part of...
by Elena de Francisco | Jan 27, 2021 | Copywriting
Without content there’s no sale. Content is images, audio, video and copy, especially copy. For certain products images are the most important element – for the fashion industry basically – but for everything else the copy is what will generate curiosity first...
by Elena de Francisco | Jan 11, 2021 | Copywriting
You may have noticed that some brands use success stories or case studies as social proof. Sometimes testimonials are not enough and prospects need more robust evidence to proof how great your service or product is. Case studies also help to clarify the message and...
by Elena de Francisco | Dec 4, 2020 | Copywriting
The moment of truth has arrived. You need to squeeze out all the benefits your product or service offer, so not only you and your employees know how excellent it is, but also prospects will see the value you offer and rush to click where you tell them. Let’s be...
