How to bring your copy to life
There’s too much content out there. How do you get people to read yours? By bringing your copy to life. I’ll give you some techniques on how to do that.
What’s UX Copywriting and why is so important?
UX copywriting is extremely important when it comes to converting customers and getting users excited about your product. Learn how to apply it to your business.
Why is it so hard to write your About page?
Talking about your company is not a piece of cake. However, if you manage to tell your story in an engaging way you’ll gain a lot. Here’s how to do it.
The secret to selling more: The Big Idea
Without a Big Idea you will struggle to get the attention of your target audience. Find out what the Big Idea is and how to get to it.
How to create your Buyer Persona profile with examples
Finally, the post you’ve been waiting for so long! In my blog, I talk a lot about how important it is to create the profile of your ideal customer or buyer persona, yet I had never written a post dedicated exclusively to this important point before. And it is vital because the success of your …
The best ways to optimise conversion
Attracting traffic to a website is becoming increasingly difficult. Competition is fierce. Almost every business out there has a presence on the Internet. Most of them actively seek to attract traffic with Google and social media ads or positioning keywords that generate organic traffic. That’s why now it’s more important than ever to turn those …
How long should your copy be?
This is one of the most frequently asked questions when writing copy. And there is a diversity of opinions, as in almost everything in life. There are those who argue that a piece of copy should always be as short as possible since people don’t read, but there are also those who are long copy …
Write a sales-boosting landing page for your info product
Info products are in their heyday since they are an excellent way to generate passive income. But let’s take it one step at a time. What’s passive income? Passive income are those transactions that are carried out without the seller having to actively intervene each time. In other words, at this moment you could be …
21 of the best Copywriting examples to inspire you
If you follow my blog then you already know what copywriting is and why it’s so important to sell any product or service. Oh, you just landed here? Then I’ll start by explaining very briefly what copywriting is and why you should take it very seriously if you have a business. Direct response copywriting is …
Create job descriptions that attract the best talent
Don’t fall in the trap of wanting to sound cool using terms like “data-obsessed, project-juggling digital ninja” that don’t mean anything.