Especially when what we are selling is software, an innovative product or a specific service, explaining in more detail how that product or service helped a customer solve their specific problem can be what makes the sale.
You need to squeeze out all the benefits of your product or service, so not only you and your employees know how excellent it is, but also prospects will see the value you offer and rush to click where you tell them.
Copywriting formulas don’t always work, but this particular one will help you writing more effective copy.
What makes a great copywriter? Having a wide vocabulary? Being a salesperson at heart? Maybe, but there’s much more. Find out what are the qualities to be a pro copywriter.
You have a very good product but it’s not selling well on the internet. This copywriting technique can help you boost the sales.
Thousands of brands swarming the internet and you want yours to stand out. To do this you need to give your brand a personality and this is how you do it.
Writing effective copy is a process. I explain the basic and fundamental steps you must take to write copy that works.
Short copy can be tricky. You want to say lots in only a few lines. Learn from the best to write product descriptions that surprise and sell.
There’s too much content out there. How do you get people to read yours? By bringing your copy to life. I’ll give you some techniques on how to do that.
UX copywriting is extremely important when it comes to converting customers and getting users excited about your product. Learn how to apply it to your business.
Talking about your company is not a piece of cake. However, if you manage to tell your story in an engaging way you’ll gain a lot. Here’s how to do it.
Without a Big Idea you will struggle to get the attention of your target audience. Find out what the Big Idea is and how to get to it.
Attracting traffic to a website is becoming increasingly difficult. Competition is fierce. Almost every business out there has a presence on the Internet. Most of them actively seek to attract traffic with Google and social media ads or positioning keywords that generate organic traffic. That’s why now it’s more important than ever to turn those …
This is one of the most frequently asked questions when writing copy. And there is a diversity of opinions, as in almost everything in life. There are those who argue that a piece of copy should always be as short as possible since people don’t read, but there are also those who are long copy …
Info products are in their heyday since they are an excellent way to generate passive income. But let’s take it one step at a time. What’s passive income? Passive income are those transactions that are carried out without the seller having to actively intervene each time. In other words, at this moment you could be …
If you follow my blog then you already know what copywriting is and why it’s so important to sell any product or service. Oh, you just landed here? Then I’ll start by explaining very briefly what copywriting is and why you should take it very seriously if you have a business. Direct response copywriting is …
Don’t fall in the trap of wanting to sound cool using terms like “data-obsessed, project-juggling digital ninja” that don’t mean anything.
I’m sure you already know this. Your Home Page is one of the most important assets of your business so you should pay close attention to it. It’s the first impression that a person has of your business and what will determine that they stay to find more about you and what you offer, or …
I’m sure you’ve heard it many times already. And although you have a slight idea, you don’t understand exactly what storytelling is. In a nutshell, storytelling consists of using facts and narrative to communicate a message. And you may wonder, but what does storytelling have to do with selling a product or service? Well, I’m …
Some people are very good at convincing. Surely you know someone like that, (or maybe it’s you), that kind of person who almost always gets what he wants. Persuasion is not innate in everyone, but it can be learnt. In order to sell, you have to persuade, but you have to do it properly so …
Alice in COPYland Of all the professionals who write compelling texts in COPYland, why should you hire an expat copywriter? It’s been a year since I created my website, took the leap into copywriting and started helping entrepreneurs by writing compelling texts. However, it hasn’t been that long since I realized the importance of a …
Words have an enormous power. A wrong word has caused wars, not to mention the number of marriages that words have broken, also due to those that have not been said; so I don’t think I have to convince you of their importance when selling over the Internet. The human being is a social animal …
Some businesses have already understood that in order to sell products or services you must have an outstanding website. This means combining a modern, user-friendly and attractive design with compelling texts designed for your target audience. If you sell physical products, you have to carefully choose the photos and the layout. In order to make …
Tell me about it. I know it can be very frustrating. You’ve spent many hours writing, rewriting, and rewriting once again, your CV; you also adapt it to each job offer you’re interested in and you write one cover letter after another, and nothing, not even a call for an interview. Sometimes you think that …
By now, if you have a business, you must have heard of copywriting. What, you haven’t? Then this article is even more important for you since you are going to discover a whole world that can help you greatly improve the sales of your product or service. And if you already have an idea of …
I’m sure you knew already, but in case you didn’t, I tell you that email marketing is one of the most powerful tools that exist to sell anything. It’s incredible that something that was created more than 20 years ago is still that effective. According to Campaign Monitor research, in 2016 the ROI for every …
And don’t despair trying. When you launch an online business surfing the Internet will never be the same as before. Sometimes it becomes agony. You see that there is so much of everything everywhere that you find it impossible to squeeze your way in with your business. You want to make a living from it …
The number of foreigners of western origin living in The Netherlands, for work or personal life choices has multiplied in recent years reaching more than 1.3M people. We all know that many of these Expats don’t speak fluent Dutch due to the fact that Nederlanders speak very good English and due to the, in most …