by Elena de Francisco | Apr 30, 2022 | Copywriting
People need to be certain that what they’re about to buy is worth exchanging their hard-earned money for. And for that, they need to trust your business. But it isn’t enough to say things like: “The best jewellery designers” “Our 10 years of...
by Elena de Francisco | Apr 14, 2022 | Copywriting, Ads, Web design
You almost finished your sales page and you are very proud of how it’s turning out. You’ve got that perfect product description and you’re ready to sell like hotcakes. But now it’s time to introduce the price in the copy and you are stuck. You...
by Elena de Francisco | Mar 11, 2022 | Copywriting
Our number 1 enemy as business owners is attention deficit. Writing has become a very difficult task. It’s not true that people no longer read, as some like to assume. What happens is that there’s an excess of content available, so if the first few lines of a webpage,...
by Elena de Francisco | Feb 18, 2022 | Copywriting, Digital Marketing
Offering a guarantee is important if you want your prospects to take action and buy your product. This way they have the peace of mind that if they aren’t satisfied they can always return it. By law, in Europe, products purchased online have a 14-day money-back...
by Elena de Francisco | Feb 4, 2022 | Copywriting, Web design
Having a website has become essential. Even for those businesses that had never considered it before, their time came with COVID. Without a website, you don’t exist as a business. But it’s not enough to have just any website that takes up space in the...
by Elena de Francisco | Dec 20, 2021 | Copywriting
The headline of your ad, post or product/service page is a matter of life and death. You should do your best there. That sentence will decide if your prospect is going to dedicate all his attention to you. Your prospect attention is pure gold, and in order to get it,...
