by Elena de Francisco | Sep 7, 2021 | Copywriting, Digital Marketing
Without getting into a funk. True, comparisons are obnoxious. But sometimes they are necessary. Only by looking at what others do can you find what makes you different. That’s why you need to study your competition. But without getting into a downward spiral....
by Elena de Francisco | Jun 25, 2021 | Content Marketing, Copywriting, Writing
On the internet we write differently. To convince your prospects that what you offer is what they need, generalities don’t work and you have limited time. Every word plays a crucial role. You need to calculate the space to the inch, so to be able to say...
by Elena de Francisco | May 14, 2021 | Copywriting, Digital Marketing
There are plenty of businesses like yours. Although each one might be different, most of them copy each other and in the end they don’t differentiate themselves in any way. If you want to stand out and win not only more customers but also more fans of your...
by Elena de Francisco | Apr 30, 2021 | Copywriting, Web design
And keep the most important message. It’s true. People don’t always read all the copy. So how to make sure the person who lands on your website gets the key message to convince them that your product or service is better than the competition? Copy is as...
by Elena de Francisco | Apr 15, 2021 | Copywriting
People’s opinions of your product or service will help convince others who are undecided. Testimonials serve firstly to build trust and secondly to dispel objections. But for testimonials to fulfil these two functions they should be powerful and say the right...
by Elena de Francisco | Mar 31, 2021 | Copywriting
And glue the reader to the screen. How do scriptwriters get us to binge on series? By piquing our curiosity. At the end of an episode they leave a huge door open so that we can’t do anything else (not even go to the toilet) until we know what’s behind it....
