by Elena de Francisco | May 30, 2023 | Copywriting
Have you ever landed on a website, start reading and feel like buying whatever they’re selling? It’s so well written that you can’t help but pull out your credit card. The copy has managed to convince you that what you’ve got before your eyes is precisely what...
by Elena de Francisco | Mar 15, 2023 | Copywriting, Digital Marketing
If you’ve already made the difficult decision to speak to camera, hold your horses! First, you need to write a powerful script that will portray you as a believable professional. Video works great for B2B companies too. They’re powerful weapons to get your prospects’...
by Elena de Francisco | Jan 20, 2023 | Copywriting
In this copywriting class, you’ll learn: What empty phrases to avoid How to be inspired by others without copying them The process of finding your Unique Selling Proposition How to make your brand voice unique and original How to project authority even if you are just...
by Elena de Francisco | Dec 9, 2022 | Copywriting
This is what you’ll learn in this copy class: What kind of content you should send to your subscribers so they look forward to your emails Why variety is the secret to success Is it better to send emails with more pictures and less text? Which email subject lines work...
by Elena de Francisco | Nov 9, 2022 | Social media, Ads, Copywriting
You’ve set out to invest in social media ads and you want the money you’ve put in to come back in spades. For that, you should create a campaign and filter the audience so your ads reach the right buyer persona and give you better results. But I’m not...
by Elena de Francisco | Oct 19, 2022 | Copywriting
The hook is a concept that few people know how to apply to their copy and yet it can make a product page or an email be ignored or, on the contrary, generate interest and sales. Great copywriters master the hook and once you understand what exactly it is, it’ll be...
