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Long or short copy

How long should your copy be?

This is one of the most frequently asked questions when writing copy. And there is a diversity of opinions, as in almost everything in life. There are those who argue that a piece of copy should always be as short as possible since people don’t read, but there are also those who are long copy …

21 of the best Copywriting examples to inspire you

If you follow my blog then you already know what copywriting is and why it’s so important to sell any product or service. Oh, you just landed here? Then I’ll start by explaining very briefly what copywriting is and why you should take it very seriously if you have a business. Direct response copywriting is …

Transform your home page in a selling machine

I’m sure you already know this. Your Home Page is one of the most important assets of your business so you should pay close attention to it. It’s the first impression that a person has of your business and what will determine that they stay to find more about you and what you offer, or …

Storytelling

The power of storytelling

I’m sure you’ve heard it many times already. And although you have a slight idea, you don’t understand exactly what storytelling is. In a nutshell, storytelling consists of using facts and narrative to communicate a message. And you may wonder, but what does storytelling have to do with selling a product or service? Well, I’m …

How can an expat copywriter help you

Alice in COPYland Of all the professionals who write compelling texts in COPYland, why should you hire an expat copywriter? It’s been a year since I created my website, took the leap into copywriting and started helping entrepreneurs by writing compelling texts. However, it hasn’t been that long since I realized the importance of a …

Outstanding websites

Examples of outstanding websites

Some businesses have already understood that in order to sell products or services you must have an outstanding website. This means combining a modern, user-friendly and attractive design with compelling texts designed for your target audience. If you sell physical products, you have to carefully choose the photos and the layout. In order to make …