by Elena de Francisco | Sep 26, 2022 | Copywriting, Social media
We’re all super-exposed to all kinds of content. People spend very little time reading a webpage or watching an entire video. Especially if they’re trying to sell them something. But you want to sell your product or service, so you need to find a way to get your...
by Elena de Francisco | Jul 21, 2022 | Copywriting, Digital Marketing
In a world saturated with ads and content, attracting prospects’ attention is becoming increasingly difficult. We’re all kind of lethargic, in zombie mode, so you have to work double hard on the copy and images of your content to break this lethargy. You have to...
by Elena de Francisco | May 25, 2022 | Copywriting, Web design
There are many eCommerce websites, but there aren’t so many that really make you want to look around and shop. Many of them fail to stand out from their competitors because they haven’t worked on the copy and they believe professional images are all they need to...
by Elena de Francisco | Apr 30, 2022 | Copywriting
People need to be certain that what they’re about to buy is worth exchanging their hard-earned money for. And for that, they need to trust your business. But it isn’t enough to say things like: “The best jewellery designers” “Our 10 years of...
by Elena de Francisco | Apr 14, 2022 | Copywriting, Ads, Web design
You almost finished your sales page and you are very proud of how it’s turning out. You’ve got that perfect product description and you’re ready to sell like hotcakes. But now it’s time to introduce the price in the copy and you are stuck. You...
by Elena de Francisco | Mar 11, 2022 | Copywriting
Our number 1 enemy as business owners is attention deficit. Writing has become a very difficult task. It’s not true that people no longer read, as some like to assume. What happens is that there’s an excess of content available, so if the first few lines of a webpage,...
