The World is International

You can also grow your business selling more to international customers
The opportunities in the international market are endless; in your country, with tourists and Expats, as well as abroad, since you can now sell online from here to wherever you want.
You know that your product or service is great and you don’t want to content yourself offering it only to national customers. Why should you?
You work very hard and you want, not only to make more sales but also to win better customers.
Maybe you have already invested in some Facebook and Google Ads but sales are not taking off. You´ve read lots of blogs and e-books (or at least downloaded them 😊) about marketing tips and tricks, and you don’t know what else to do to stand out from your competitors.
Believe me, I know how it feels, but let me tell you one thing.

Attracting more customers doesn’t have to be the issue that keeps you awake at night.
What if I told you that there is a way to boost your sales which is still the secret weapon for some businesses?

Choose the magic words

Don’t you sometimes have the feeling that you are not connecting with your potential customers?
You see traffic coming to your site but they don’t make contact.
And you don’t understand why.
Maybe what you need is to find the magic words to convey how extraordinary your product or service is

That Abracadabra which opens the gate of the hidden treasure.

To speak the same language as your customer.

And I’m not just talking about the English language, I’m talking about using the right words to convince your customer that your product or service is what they really need and that you can make a difference.

A good copywriter knows how to find the proper Abracadabra for each occasion.


Hey, there, I’m Elena de Francisco, international copywriter.


I help companies and professionals to take off and sell more to international customers.


To achieve this I write persuasive texts in International English which clearly convey the benefits of a product or service, so to convince the right audience.

You are unique in the world, and so is your business.
It’s about finding the right words that describe the uniqueness of your business and stimulate the potential customer’s desire to buy from you.
It’s also about expressing that uniqueness in a universal language that everyone can understand, the native but also the non-native English.
I believe in people and in the power of the human being to create great things.


Born and raised in Madrid, I’ve spent half of my life travelling around the world. I lived in 4 different countries and worked for 8 years in an American multinational with clients and colleagues from more than 30 different nationalities.


If you want to know more about me and evaluate if I’m the person you were looking for, here below I tell you many things.

I can help you:

Turn your website in an experienced salesman

Your website is your business card, your salesperson, your digital personality and your future. You really need to take good care of it. My copy will turn your website in that experienced salesman able to convince any person just how much they need your product or service

Attract more international visits to your blog

Who will trustfully follow you since you share quality content written in a clear international English, without using slang or complex vocabulary

Make your contacts actually open your emails

And read them so you can inform them about your irresistible offers at the right moment of their buyer's journey, without overwhelming them, allowing you to increase your sales

Trusted By

Santiago Peña
Santiago PeñaSpanish language teacher

"Elena is a very creative writer with a highly developed commercial mind. A short interview was enough for her to get the message I wanted to convey to my potential clients. I´m delighted with the results, twice as many people contact me through my website since Elena wrote the texts "

Gabriele Caputo
Gabriele CaputoOwner SolarStucco - Solar Energy

“I must admit that I was quite cynical about the whole Copywriting thing at the beginning, but then Elena explained how she would first do a market research and then highlight the unique value of our service in order to stand out from our competitors. We have seen very positive results after uploading her texts so I now believe in the power of good copywriting”

Let’s make your website sell for you

Contact me today without any commitments