The World is International

A large part of your prospects doesn’t speak native English. They may come from any other country but use English on the Internet.
Germans, Swedes, Japanese, Dutch, many of them do their searches in English, especially when they are in a foreign country or want to perform a wider search.
This is great news for your business.
Because now you can sell to anyone, whatever their nationality might be, using a powerful message in the universal language, English.
A problem that I see very often is that websites and emails are written only for native English.
But the English written by a native person is not the same Expats and tourists use.
Another problem I see is that many websites and emails are just translated from the local language into English.
But in the process, more often than not, the translated message loses its power of conviction.
If you fail to convince prospects why they should choose your product or service, they will go to the competition.
And if you want to convince more international customers and not only native English, you should use a more simple and compelling version of the English language.

Talk to your prospects in the English they understand

Using a simple and compelling English to convince them that your product or service is what they really need.
If you want, you can have a website and an email sequence that sells like the best salesperson.
But for that you need to take a different perspective and get into the prospect’s skin to know exactly what they are feeling.
Selling is convincing, and we only convince with skilled argumentation.


An international copywriter knows how to find those good reasons international customers need to buy from you.

Copywriting for international prospects

Hey, there, I’m Elena de Francisco, international copywriter.


I help companies and professionals to take off and sell more to international customers.


To achieve this I write persuasive copy in International English which clearly convey the benefits of a product or service, so to convince the right prospects.

I can help you increase your sales with the right message that describe the uniqueness of your business and stimulate the desire to buy from the person who lands on your website or receive your email.


I don’t just translate a piece of copy.

I turn it into a powerful sales pitch.
Born and raised in Madrid, I’ve spent half of my life travelling around the world.
I lived in 4 different countries and worked for 8 years in a multinational with customers and colleagues from more than 30 different nationalities.

Turn your website into the best salesman

capable of convincing any prospect, wherever he or she may come from, how much he needs your product or service.

Attract more international organic traffic

With great and useful content written in international English, clear and simple, without using slang or jargon that only natives understand.

Sell more by email

Email is a powerful tool. Because a customer who has provided you with his email address is easier to convince to buy. And to buy again. Keep your mailing list up to date with all your irresistible offers!

Trusted By

Santiago Peña
Santiago PeñaSpanish language teacher

"Elena is a very creative writer with a highly developed commercial mind. A short interview was enough for her to get the message I wanted to convey to my potential clients. I´m delighted with the results, twice as many people contact me through my website since Elena wrote the texts "

Gabriele Caputo
Gabriele CaputoOwner SolarStucco - Solar Energy

“I must admit that I was quite cynical about the whole Copywriting thing at the beginning, but then Elena explained how she would first do a market research and then highlight the unique value of our service in order to stand out from our competitors. We have seen very positive results after uploading her texts so I now believe in the power of good copywriting”

Let’s start making serious sales

Contact me today without any commitments