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How to create ads on social media that will make people stop scrolling

How to create ads on social media that will make people stop scrolling

by Elena de Francisco | Nov 10, 2023 | Ads, Copywriting, Social media

Getting people to notice your ad on the socials is not easy. There are too many stimuli and too many brands fighting for the attention of your potential customers. So before you spend a penny on TikTok, Meta or LinkedIn ads, make sure you understand the principles of...
Want to attract attention? Choose the right visuals for your website, posts, and ads.

Want to attract attention? Choose the right visuals for your website, posts, and ads.

by Elena de Francisco | Apr 18, 2023 | Ads, Social media, Web design

There are a gazillion studies concluding that images influence our emotions and therefore our purchasing decisions. I’ve read a lot on the subject and with this mini copy class, I want to save you all the time I’ve invested in drawing the conclusions I summarise here....
The blissful process to generate great ideas for your social media ads

The blissful process to generate great ideas for your social media ads

by Elena de Francisco | Nov 9, 2022 | Social media, Ads, Copywriting

You’ve set out to invest in social media ads and you want the money you’ve put in to come back in spades. For that, you should create a campaign and filter the audience so your ads reach the right buyer persona and give you better results. But I’m not...
The reason people are ignoring your ads, posts and web pages

The reason people are ignoring your ads, posts and web pages

by Elena de Francisco | Sep 26, 2022 | Copywriting, Social media

We’re all super-exposed to all kinds of content. People spend very little time reading a webpage or watching an entire video. Especially if they’re trying to sell them something. But you want to sell your product or service, so you need to find a way to get your...
5 types of social media posts that provide results

5 types of social media posts that provide results

by Elena de Francisco | Oct 15, 2019 | Content Marketing, Social media

Having a business and not being on social media is like not existing. Sometimes it can give you the impression that SM is a waste of time since it’s not providing you with the results you expected. And it’s true, SM can be a dangerous way to waste lots of precious...
How To Write Instagram Captions That Boost Sales

How To Write Instagram Captions That Boost Sales

by Elena de Francisco | Oct 7, 2019 | Social media, Content Marketing

And not just followers. If you have a business you should seriously think about your strategy on Instagram. This social platform is gaining ground to others, although it’s still far behind Facebook and YouTube. The fact is that we can’t ignore it. Instagram is...

RECIÉN SALIDOS DEL HORNO

  • How to exploit a disadvantage of your product
  • The types of content that work best for B2B
  • My method for finding clients on LinkedIn with direct messages
  • How to write the best mission statement for your business

RECIÉN SALIDOS DEL HORNO

  • How to exploit a disadvantage of your product
  • The types of content that work best for B2B
  • My method for finding clients on LinkedIn with direct messages
  • How to write the best mission statement for your business
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Copyright 2021 © Elena de Francisco. Todos los derechos reservados. The Expat Copywriter vive en Holanda pero trabaja con clientes en todo el mundo. Ilustraciones y diseño web www.labolaocho.com
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