by Elena de Francisco | Nov 10, 2023 | Ads, Copywriting, Social media
Getting people to notice your ad on the socials is not easy. There are too many stimuli and too many brands fighting for the attention of your potential customers. So before you spend a penny on TikTok, Meta or LinkedIn ads, make sure you understand the principles of...
by Elena de Francisco | Apr 18, 2023 | Ads, Social media, Web design
There are a gazillion studies concluding that images influence our emotions and therefore our purchasing decisions. I’ve read a lot on the subject and with this mini copy class, I want to save you all the time I’ve invested in drawing the conclusions I summarise here....
by Elena de Francisco | Nov 9, 2022 | Social media, Ads, Copywriting
You’ve set out to invest in social media ads and you want the money you’ve put in to come back in spades. For that, you should create a campaign and filter the audience so your ads reach the right buyer persona and give you better results. But I’m not...
by Elena de Francisco | Sep 26, 2022 | Copywriting, Social media
We’re all super-exposed to all kinds of content. People spend very little time reading a webpage or watching an entire video. Especially if they’re trying to sell them something. But you want to sell your product or service, so you need to find a way to get your...
by Elena de Francisco | Oct 15, 2019 | Content Marketing, Social media
Having a business and not being on social media is like not existing. Sometimes it can give you the impression that SM is a waste of time since it’s not providing you with the results you expected. And it’s true, SM can be a dangerous way to waste lots of precious...
by Elena de Francisco | Oct 7, 2019 | Social media, Content Marketing
And not just followers. If you have a business you should seriously think about your strategy on Instagram. This social platform is gaining ground to others, although it’s still far behind Facebook and YouTube. The fact is that we can’t ignore it. Instagram is...
