PORTFOLIO

These are some of the projects I’ve worked on.

You will see that the tones of voice are very different.

I’m like an actress who can play the role of the bad guy’s lawyer but also that of a devoted nun.

I adapt my copy to your target audience and product or service so you get the best results.

Click on the images to zoom in.

Anticimex is a pest control company operating on 4 continents. They hired me for a specific project: to write the content for their internal website so that the local marketing teams could use the copy for their local websites.

When the project was finished, they wanted to keep me on, so I’m now writing more pages, articles, case studies and lead magnets.

I also create the LinkedIn posts for their global account.

Atm audio makes sleek and powerful high end amplifiers.

They wanted to renew their copy and sound more human and a little less technical.

This was a big challenge for me since I didn’t know anything about amplifiers.

After doing a lot of research I managed to communicate their USP in a more seductive way.

When you know your audience are techies is ok to use tech terms but you still need to add some pizzazz to make the product sexier.

Or&Zon sells bed spreads and linen sheets.

For them I came up with the slogan and wrote the product descriptions for the quilts and linen sheets.

It was a real challenge as other well-known brands offer the exact same products.

So I had to come up with copy that was not only original but that could also differentiate the products from the competition in terms of quality.

I used a little story many people could feel related: the temperature wars in bed.

Scandit is a Swiss tech company offering mobile scanning software.

Their client portfolio includes well-known brands such as Levi’s, Sephora, Louis Vuitton and Nissan.

I’ve been working with them for more than 3 years now, localising emails, web copy and articles for the Spanish market.

As soon as I started working with them, the Spanish team saw a substantial improvement in email conversion.

I don’t just translate a message, I transform it and adapt it to the targeted market.

Solar Stucco is a British company that installs solar panels and batteries in homes and industrial spaces.

They hired me to write the copy for their new website.

In just a few weeks they managed to increase the number of leads by 30%.

With the new website and in just two years they have increased their customer base by 150%.

Just Explore is an exclusive travel agency specialising in Andalusia.

They hired me to write the copy for their website.

I focused on sensory messages that would help the reader imagine themselves enjoying a perfect holiday in Spain, without any friction or worries.

Just Explore works mainly with North American, Australian, British and Nordic clients.