PORTFOLIO

These are some of the projects I’ve worked on. 

As you can see the styles and tones of voice are very different.

In fact, I’m like an actress whom you can see playing the role of the bad guy’s lawyer as well as that of a caring mother.

I adapt my copy to the target audience and product/service so you get the best results.

FURRSTER

Furrster is an Australian brand that sells beds for dogs.

They wanted fun and original copy for their website but above all they wanted convincing copy, since this same product is also sold by other brands.

I came up with the idea of making a dog called Jasper the main character, and let him be the one telling us about the benefits of his new FURRSTER bed.

SCANDIT

Scandit is a Swiss tech company offering mobile scanning software.

Their client portfolio includes well-known brands such as Levi’s, Sephora, Louis Vuitton and Nissan.

I’ve been working with them for more than a year now, localising emails, web copy and articles for the Spanish market. 

As soon as I started working with them, the Spanish sales people started to see a substantial improvement in email conversion.

I don’t just translate a message, I transform it and adapt it to the targeted market.

Sharman Media

Sharman Media is an advertising agency for the hospitality industry in The Netherlands.

I wrote the web copy and ran their blog for the first year, when they needed to increase brand awareness.

The blog was my idea, I conducted interviews with chefs and restaurant managers in The Hague, Delft and Leiden and it had an excellent reach.

This agency is now very popular in and around The Hague.

BERNARDITA AGUIRRE

Bernardita Aguirre is a photography school in Santiago de Chile.

They had a lot of traffic coming from Instagram but very few people were buying their online courses.

They hired me to create the copy for their course pages and their conversion rate increased by an average of 60%.

HAPPY DAILY COACHING

Happy Daily Coaching is a platform that offers online courses to find your dream job, to change careers or to start a business.

They needed an email sequence to launch their courses and hired me to write it.

The first email got a 46% open rate and then with the rest we achieved 35% open rate average and 5% conversion rate.

JUST EXPLORE

Just Explore is an exclusive travel agency specialising in Andalusia.

They hired me to write the copy for their website.

I focused on sensory messages that would help the reader imagine themselves enjoying a perfect holiday in Spain, without any friction or worries.

Just Explore works mainly with North American, Australian, British and Nordic clients.

IRON MOUNTAIN

Iron Mountain is a US-based information management and data protection company.

I work closely with the marketing manager in Spain localising content such as articles, videos and product pages.

I also write copy from scratch for specific campaigns for the Spanish market, LinkedIn posts and the monthly newsletter.

OR&ZON

Or&Zon is a British home linen company.

For them I came up with the slogan and wrote the product descriptions for the quilts and linen sheets.

It was a real challenge as other well-known brands offer exactly the same products.

So I had to come up with copy that was not only original but also differentiated the products from the competition in terms of quality.

I used a little story that many people identify with: the temperature wars in bed.

INA MESSER

Ina Messer is a Health and Lifestyle Coach based in The Hague who works with clients all over the world.

The copy I wrote for her website gave her excellent results.

She works with dozens of women every year, who contact her through her website thanks to the investment she made in my copy 3 years ago.

SOLAR STUCCO

Solar Stucco is a British company that installs solar panels and batteries in homes and industrial spaces.

They hired me to write the copy for their new website.

In just a few weeks they managed to increase the number of leads by 30%.

With the new website and in just two years they have increased their customer base by 150%.