What’s New in SEO for 2020

I’m starting to savour the new year and it smells wonderful. It reminds me of the smell of those new books I would open for the first time and sniff every beginning of September when I was at school. I used to look over the pages and feel thrilled about all the new things I …

My list with some of the best TV ads

At this time of the year we all become more tolerant with TV commercials since some Christmas ads are real pieces of art. Luckily, advertising agencies don’t create only masterpieces at Christmas, but we can recreate ourselves with greats ads throughout the year. If you like the art of advertising as much as I do, …

The best ways to optimise conversion

Attracting traffic to a website is becoming increasingly difficult. Competition is fierce. Almost every business out there has a presence on the Internet. Most of them actively seek to attract traffic with Google and social media ads or positioning keywords that generate organic traffic. That’s why now it’s more important than ever to turn those …

Long or short copy

How long should your copy be?

This is one of the most frequently asked questions when writing copy. And there is a diversity of opinions, as in almost everything in life. There are those who argue that a piece of copy should always be as short as possible since people don’t read, but there are also those who are long copy …