Create a brand with personality
Thousands of brands swarming the internet and you want yours to stand out. To do this you need to give your brand a personality and this is how you do it.
How to be successful when you doubt about yourself
Doubting yourself is normal, but you shouldn’t let it paralyse you. This is my technique to get along with my inner critic that will help you to achieve your goals.
The process for writing effective copy
Writing effective copy is a process. I explain the basic and fundamental steps you must take to write copy that works.
The best examples of product descriptions
Short copy can be tricky. You want to say lots in only a few lines. Learn from the best to write product descriptions that surprise and sell.
How to find topics for your blog
Sometimes it’s hard to know what to talk about on your blog. Here are some tips to help you find interesting topics that will attract your audience’s attention.
Find out what is your Unique Selling Proposition and sell more
Find out what makes your product or service different and sell more. In this article, I explain how to find out what makes you different.
How to bring your copy to life
There’s too much content out there. How do you get people to read yours? By bringing your copy to life. I’ll give you some techniques on how to do that.
The 5 most common mistakes of websites that don’t convert
These are 5 of the most common design mistakes of websites that don’t convert. The good news is that they are easy to fix. Find out which are those.
Create a lead magnet that attracts a whole bunch of customers
No one will give you their email with nothing in return. Learn how to create a super-powerful lead magnet that will attract a whole bunch of customers.
Research will save you from catastrophe
Prior research of your competition and your target audience will save you from disaster. Learn the easiest techniques to make the most of it.
What’s UX Copywriting and why is so important?
UX copywriting is extremely important when it comes to converting customers and getting users excited about your product. Learn how to apply it to your business.
Why is it so hard to write your About page?
Talking about your company is not a piece of cake. However, if you manage to tell your story in an engaging way you’ll gain a lot. Here’s how to do it.
How to write in a clear and engaging way
Learn how to engage readers by writing in a clear and entertaining way. Google will thank you sending more traffic to your site and you will obtain better results.
The secret to selling more: The Big Idea
Without a Big Idea you will struggle to get the attention of your target audience. Find out what the Big Idea is and how to get to it.
How to create your Buyer Persona profile with examples
Finally, the post you’ve been waiting for so long! In my blog, I talk a lot about how important it is to create the profile of your ideal customer or buyer persona, yet I had never written a post dedicated exclusively to this important point before. And it is vital because the success of your …
What’s New in SEO for 2020
I’m starting to savour the new year and it smells wonderful. It reminds me of the smell of those new books I would open for the first time and sniff every beginning of September when I was at school. I used to look over the pages and feel thrilled about all the new things I …
My list with some of the best TV ads
At this time of the year we all become more tolerant with TV commercials since some Christmas ads are real pieces of art. Luckily, advertising agencies don’t create only masterpieces at Christmas, but we can recreate ourselves with greats ads throughout the year. If you like the art of advertising as much as I do, …
The best ways to optimise conversion
Attracting traffic to a website is becoming increasingly difficult. Competition is fierce. Almost every business out there has a presence on the Internet. Most of them actively seek to attract traffic with Google and social media ads or positioning keywords that generate organic traffic. That’s why now it’s more important than ever to turn those …
How long should your copy be?
This is one of the most frequently asked questions when writing copy. And there is a diversity of opinions, as in almost everything in life. There are those who argue that a piece of copy should always be as short as possible since people don’t read, but there are also those who are long copy …
Write a sales-boosting landing page for your info product
Info products are in their heyday since they are an excellent way to generate passive income. But let’s take it one step at a time. What’s passive income? Passive income are those transactions that are carried out without the seller having to actively intervene each time. In other words, at this moment you could be …
5 types of social media posts that provide results
Having a business and not being on social media is like not existing. Sometimes it can give you the impression that SM is a waste of time since it’s not providing you with the results you expected. And it’s true, SM can be a dangerous way to waste lots of precious time without getting anything …
How To Write Instagram Captions That Boost Sales
And not just followers. If you have a business you should seriously think about your strategy on Instagram. This social platform is gaining ground to others, although it’s still far behind Facebook and YouTube. The fact is that we can’t ignore it. Instagram is above all a visual platform where images are most important. In …
How to build a writing habit for your blog
Blogging is not easy. When you think about it, it makes you shiver and in the end you find a thousand excuses not do it. I don’t have time, I don’t know what to write about, I don’t write well. But, if you have a business, you need to have a blog, unless you have …
21 of the best Copywriting examples to inspire you
If you follow my blog then you already know what copywriting is and why it’s so important to sell any product or service. Oh, you just landed here? Then I’ll start by explaining very briefly what copywriting is and why you should take it very seriously if you have a business. Direct response copywriting is …
What Works in Social Media Marketing
I don’t know if this happens to you but to many others like me it does: sometimes you don’t know where you are aiming for with your social media efforts and you stress wanting to be everywhere. But we are not God, and therefore we cannot be everywhere at all times. Even when you use …
The best way to save money when translating your website
If you want to reach customers from other countries with your product or service, you have to translate your website. There are no shortcuts here and don’t even think about relying on automatic translators like Google because the result can be disastrous. You don’t have to spend a fortune translating your site into each of …
Tips to write an irresistible guest blog pitch
In order to make your business grow you need to have a certain marketing strategy. It can happen that you change your strategy along the way once you know better your ideal customer and the type of service or product you offer. At first it might seem difficult to know which strategy will work best, …
How To Write An Email Marketing Sequence
Yes, today we are going to talk about selling because if you don’t sell anything your business won’t survive. And you know my motto, at this moment we want to survive, we will become millionaires later on 😊. Creating an email sequence can help you sell more in automatic mode* since you only have to …
Create job descriptions that attract the best talent
Don’t fall in the trap of wanting to sound cool using terms like “data-obsessed, project-juggling digital ninja” that don’t mean anything.
Transform your home page in a selling machine
I’m sure you already know this. Your Home Page is one of the most important assets of your business so you should pay close attention to it. It’s the first impression that a person has of your business and what will determine that they stay to find more about you and what you offer, or …