The 5 most common mistakes of websites that don’t convert
These are 5 of the most common design mistakes of websites that don’t convert. The good news is that they are easy to fix. Find out which are those.
Create a lead magnet that attracts a whole bunch of customers
No one will give you their email with nothing in return. Learn how to create a super-powerful lead magnet that will attract a whole bunch of customers.
Research will save you from catastrophe
Prior research of your competition and your target audience will save you from disaster. Learn the easiest techniques to make the most of it.
What’s UX Copywriting and why is so important?
UX copywriting is extremely important when it comes to converting customers and getting users excited about your product. Learn how to apply it to your business.
Why is it so hard to write your About page?
Talking about your company is not a piece of cake. However, if you manage to tell your story in an engaging way you’ll gain a lot. Here’s how to do it.
How to write in a clear and engaging way
Learn how to engage readers by writing in a clear and entertaining way. Google will thank you sending more traffic to your site and you will obtain better results.
The secret to selling more: The Big Idea
Without a Big Idea you will struggle to get the attention of your target audience. Find out what the Big Idea is and how to get to it.
How to create your Buyer Persona profile with examples
Finally, the post you’ve been waiting for so long! In my blog, I talk a lot about how important it is to create the profile of your ideal customer or buyer persona, yet I had never written a post dedicated exclusively to this important point before. And it is vital because the success of your …
What’s New in SEO for 2020
I’m starting to savour the new year and it smells wonderful. It reminds me of the smell of those new books I would open for the first time and sniff every beginning of September when I was at school. I used to look over the pages and feel thrilled about all the new things I …
My list with some of the best TV ads
At this time of the year we all become more tolerant with TV commercials since some Christmas ads are real pieces of art. Luckily, advertising agencies don’t create only masterpieces at Christmas, but we can recreate ourselves with greats ads throughout the year. If you like the art of advertising as much as I do, …