COPYWRITING BLOG
Here you will find fresh posts about the most effective copywriting techniques to make selling a pleasure and not an ordeal.
I also write posts, from business owner to business owner, about how to survive with your online business.
How to use the Reciprocity principle to skyrocket your sales
The principle of reciprocity has been used in sales for years. Discover ways to apply it to your business and your copy to skyrocket your sales.
5 killer ways of writing your About page
Need some inspiration to write your About page? Find 5 killer ways of doing it that will bring tons of fans to your website.
What’s conversion copywriting and how to apply it to your business (so your sales skyrocket)
Conversion copywriting is a technique that when mastered can help boost sales of a product or service. Discover the 22 most important ingredients of conversion copywriting.
3 big reasons to study your competition…
Is it good to study your competition? The answer is yes, but not always. I give you 3 reasons to observe your competition without getting into a funk.
How to write for the web
On the internet, we write differently. You have limited space and time. Learn the keys to write more specifically and concisely.
4 exercises to create a brand voice that stands out
Show your difference and stand out from your competitors by creating a brand voice with a charming personality. Here’s how to do it.
How to upload the copy on your website so people read it
People don’t always read the whole copy.
How do you make sure people keep the key message to convince them your product or service is better than others? Here’s how.
Social proof to endorse your sales pitch
The opinion people give of your product or service will help convince others who are undecided. Tips and common mistakes when uploading testimonials and reviews on websites.
Plant curiosity seeds in your copy
And glue the reader to the screen. How do scriptwriters get us to binge on series? By piquing our curiosity. At the end of an episode they leave a huge door open so that we can't do anything else (not even go to the toilet) until we know what's behind it. You need to...
How to use the Reciprocity principle to skyrocket your sales
The principle of reciprocity has been used in sales for years. Discover ways to apply it to your business and your copy to skyrocket your sales.
5 killer ways of writing your About page
Need some inspiration to write your About page? Find 5 killer ways of doing it that will bring tons of fans to your website.
What’s conversion copywriting and how to apply it to your business (so your sales skyrocket)
Conversion copywriting is a technique that when mastered can help boost sales of a product or service. Discover the 22 most important ingredients of conversion copywriting.
3 big reasons to study your competition…
Is it good to study your competition? The answer is yes, but not always. I give you 3 reasons to observe your competition without getting into a funk.
How to write for the web
On the internet, we write differently. You have limited space and time. Learn the keys to write more specifically and concisely.
4 exercises to create a brand voice that stands out
Show your difference and stand out from your competitors by creating a brand voice with a charming personality. Here’s how to do it.
How to upload the copy on your website so people read it
People don’t always read the whole copy.
How do you make sure people keep the key message to convince them your product or service is better than others? Here’s how.
Social proof to endorse your sales pitch
The opinion people give of your product or service will help convince others who are undecided. Tips and common mistakes when uploading testimonials and reviews on websites.
Plant curiosity seeds in your copy
And glue the reader to the screen. How do scriptwriters get us to binge on series? By piquing our curiosity. At the end of an episode they leave a huge door open so that we can't do anything else (not even go to the toilet) until we know what's behind it. You need to...