Especially when what we are selling is software, an innovative product or a specific service, explaining in more detail how that product or service helped a customer solve their specific problem can be what makes the sale.
You need to squeeze out all the benefits of your product or service, so not only you and your employees know how excellent it is, but also prospects will see the value you offer and rush to click where you tell them.
Copywriting formulas don’t always work, but this particular one will help you writing more effective copy.
What makes a great copywriter? Having a wide vocabulary? Being a salesperson at heart? Maybe, but there’s much more. Find out what are the qualities to be a pro copywriter.
You have a very good product but it’s not selling well on the internet. This copywriting technique can help you boost the sales.
Thousands of brands swarming the internet and you want yours to stand out. To do this you need to give your brand a personality and this is how you do it.
Doubting yourself is normal, but you shouldn’t let it paralyse you. This is my technique to get along with my inner critic that will help you to achieve your goals.
Writing effective copy is a process. I explain the basic and fundamental steps you must take to write copy that works.
Short copy can be tricky. You want to say lots in only a few lines. Learn from the best to write product descriptions that surprise and sell.
Sometimes it’s hard to know what to talk about on your blog. Here are some tips to help you find interesting topics that will attract your audience’s attention.
Find out what makes your product or service different and sell more. In this article, I explain how to find out what makes you different.
There’s too much content out there. How do you get people to read yours? By bringing your copy to life. I’ll give you some techniques on how to do that.
These are 5 of the most common design mistakes of websites that don’t convert. The good news is that they are easy to fix. Find out which are those.
No one will give you their email with nothing in return. Learn how to create a super-powerful lead magnet that will attract a whole bunch of customers.
Prior research of your competition and your target audience will save you from disaster. Learn the easiest techniques to make the most of it.
UX copywriting is extremely important when it comes to converting customers and getting users excited about your product. Learn how to apply it to your business.
Talking about your company is not a piece of cake. However, if you manage to tell your story in an engaging way you’ll gain a lot. Here’s how to do it.
Learn how to engage readers by writing in a clear and entertaining way. Google will thank you sending more traffic to your site and you will obtain better results.
Without a Big Idea you will struggle to get the attention of your target audience. Find out what the Big Idea is and how to get to it.
Learn the best ways to create your buyer persona profile. I give you 3 complete examples and also tell you about which mistakes you need to avoid.
I’m starting to savour the new year and it smells wonderful. It reminds me of the smell of those new books I would open for the first time and sniff every beginning of September when I was at school. I used to look over the pages and feel thrilled about all the new things I …
At this time of the year we all become more tolerant with TV commercials since some Christmas ads are real pieces of art. Luckily, advertising agencies don’t create only masterpieces at Christmas, but we can recreate ourselves with greats ads throughout the year. If you like the art of advertising as much as I do, …
Attracting traffic to a website is becoming increasingly difficult. Competition is fierce. Almost every business out there has a presence on the Internet. Most of them actively seek to attract traffic with Google and social media ads or positioning keywords that generate organic traffic. That’s why now it’s more important than ever to turn those …
This is one of the most frequently asked questions when writing copy. And there is a diversity of opinions, as in almost everything in life. There are those who argue that a piece of copy should always be as short as possible since people don’t read, but there are also those who are long copy …
Info products are in their heyday since they are an excellent way to generate passive income. But let’s take it one step at a time. What’s passive income? Passive income are those transactions that are carried out without the seller having to actively intervene each time. In other words, at this moment you could be …
Having a business and not being on social media is like not existing. Sometimes it can give you the impression that SM is a waste of time since it’s not providing you with the results you expected. And it’s true, SM can be a dangerous way to waste lots of precious time without getting anything …
And not just followers. If you have a business you should seriously think about your strategy on Instagram. This social platform is gaining ground to others, although it’s still far behind Facebook and YouTube. The fact is that we can’t ignore it. Instagram is above all a visual platform where images are most important. In …
Blogging is not easy. When you think about it, it makes you shiver and in the end you find a thousand excuses not do it. I don’t have time, I don’t know what to write about, I don’t write well. But, if you have a business, you need to have a blog, unless you have …
If you follow my blog then you already know what copywriting is and why it’s so important to sell any product or service. Oh, you just landed here? Then I’ll start by explaining very briefly what copywriting is and why you should take it very seriously if you have a business. Direct response copywriting is …
I don’t know if this happens to you but to many others like me it does: sometimes you don’t know where you are aiming for with your social media efforts and you stress wanting to be everywhere. But we are not God, and therefore we cannot be everywhere at all times. Even when you use …