What’s New in SEO for 2020

I’m starting to savour the new year and it smells wonderful. It reminds me of the smell of those new books I would open for the first time and sniff every beginning of September when I was at school. I used to look over the pages and feel thrilled about all the new things I …

My list with some of the best TV ads

At this time of the year we all become more tolerant with TV commercials since some Christmas ads are real pieces of art. Luckily, advertising agencies don’t create only masterpieces at Christmas, but we can recreate ourselves with greats ads throughout the year. If you like the art of advertising as much as I do, …

The best ways to optimise conversion

Attracting traffic to a website is becoming increasingly difficult. Competition is fierce. Almost every business out there has a presence on the Internet. Most of them actively seek to attract traffic with Google and social media ads or positioning keywords that generate organic traffic. That’s why now it’s more important than ever to turn those …

Long or short copy

How long should your copy be?

This is one of the most frequently asked questions when writing copy. And there is a diversity of opinions, as in almost everything in life. There are those who argue that a piece of copy should always be as short as possible since people don’t read, but there are also those who are long copy …

21 of the best Copywriting examples to inspire you

If you follow my blog then you already know what copywriting is and why it’s so important to sell any product or service. Oh, you just landed here? Then I’ll start by explaining very briefly what copywriting is and why you should take it very seriously if you have a business. Direct response copywriting is …

What Works in Social Media Marketing

I don’t know if this happens to you but to many others like me it does: sometimes you don’t know where you are aiming for with your social media efforts and you stress wanting to be everywhere. But we are not God, and therefore we cannot be everywhere at all times. Even when you use …

monetise blog

Tips to write an irresistible guest blog pitch

In order to make your business grow you need to have a certain marketing strategy. It can happen that you change your strategy along the way once you know better your ideal customer and the type of service or product you offer. At first it might seem difficult to know which strategy will work best, …

How To Write An Email Marketing Sequence

Yes, today we are going to talk about selling because if you don’t sell anything your business won’t survive. And you know my motto, at this moment we want to survive, we will become millionaires later on 😊. Creating an email sequence can help you sell more in automatic mode* since you only have to …

Transform your home page in a selling machine

I’m sure you already know this. Your Home Page is one of the most important assets of your business so you should pay close attention to it. It’s the first impression that a person has of your business and what will determine that they stay to find more about you and what you offer, or …