If you follow my blog then you already know what copywriting is and why it’s so important to sell any product or service. Oh, you just landed here? Then I’ll start by explaining very briefly what copywriting is and why you should take it very seriously if you have a business. Direct response copywriting is …
I don’t know if this happens to you but to many others like me it does: sometimes you don’t know where you are aiming for with your social media efforts and you stress wanting to be everywhere. But we are not God, and therefore we cannot be everywhere at all times. Even when you use …
If you want to reach customers from other countries with your product or service, you have to translate your website. There are no shortcuts here and don’t even think about relying on automatic translators like Google because the result can be disastrous. You don’t have to spend a fortune translating your site into each of …
In order to make your business grow you need to have a certain marketing strategy. It can happen that you change your strategy along the way once you know better your ideal customer and the type of service or product you offer. At first it might seem difficult to know which strategy will work best, …
Yes, today we are going to talk about selling because if you don’t sell anything your business won’t survive. And you know my motto, at this moment we want to survive, we will become millionaires later on 😊. Creating an email sequence can help you sell more in automatic mode* since you only have to …
Are you a Talent acquisition manager who struggles with job descriptions? Do you manage a recruitment agency and would like to stand out from the competition finding the best matches in the work market? Does your company have a high attrition rate? Of course, there could be many reasons for this, but there is one …
I’m sure you already know this. Your Home Page is one of the most important assets of your business so you should pay close attention to it. It’s the first impression that a person has of your business and what will determine that they stay to find more about you and what you offer, or …
This dilemma is almost as relevant as that of Hamlet, To be or not to be. Surely if you have a business and an online presence you have asked yourself this question several times already. Should I have a blog? Should I invest time and money in writing a blog? What kind of benefit my …
It’s not an easy task. And anyone who tells you that there is a shortcut to get thousands of visits is almost certainly lying. But, let’s see what organic traffic is first. Organic traffic is all those visits that come directly to your website after doing a search on Google or any other search engine. …
I’m sure you’ve heard it many times already. And although you have a slight idea, you don’t understand exactly what storytelling is. In a nutshell, storytelling consists of using facts and narrative to communicate a message. And you may wonder, but what does storytelling have to do with selling a product or service? Well, I’m …