My list with some of the best TV ads

At this time of the year we all become more tolerant with TV commercials since some Christmas ads are real pieces of art. Luckily, advertising agencies don’t create only masterpieces at Christmas, but we can recreate ourselves with greats ads throughout the year. If you like the art of advertising as much as I do, …

The best ways to optimise conversion

Attracting traffic to a website is becoming increasingly difficult. Competition is fierce. Almost every business out there has a presence on the Internet. Most of them actively seek to attract traffic with Google and social media ads or positioning keywords that generate organic traffic. That’s why now it’s more important than ever to turn those …

Long or short copy

How long should your copy be?

This is one of the most frequently asked questions when writing copy. And there is a diversity of opinions, as in almost everything in life. There are those who argue that a piece of copy should always be as short as possible since people don’t read, but there are also those who are long copy …

21 of the best Copywriting examples to inspire you

If you follow my blog then you already know what copywriting is and why it’s so important to sell any product or service. Oh, you just landed here? Then I’ll start by explaining very briefly what copywriting is and why you should take it very seriously if you have a business. Direct response copywriting is …

What Works in Social Media Marketing

I don’t know if this happens to you but to many others like me it does: sometimes you don’t know where you are aiming for with your social media efforts and you stress wanting to be everywhere. But we are not God, and therefore we cannot be everywhere at all times. Even when you use …