by Elena de Francisco | May 30, 2023 | Copywriting
Have you ever landed on a website, start reading and feel like buying whatever they’re selling? It’s so well written that you can’t help but pull out your credit card. The copy has managed to convince you that what you’ve got before your eyes is precisely what...
by Elena de Francisco | Apr 18, 2023 | Ads, Social media, Web design
There are a gazillion studies concluding that images influence our emotions and therefore our purchasing decisions. I’ve read a lot on the subject and with this mini copy class, I want to save you all the time I’ve invested in drawing the conclusions I summarise here....
by Elena de Francisco | Mar 15, 2023 | Copywriting, Digital Marketing
If you’ve already made the difficult decision to speak to camera, hold your horses! First, you need to write a powerful script that will portray you as a believable professional. Video works great for B2B companies too. They’re powerful weapons to get your prospects’...
by Elena de Francisco | Jan 20, 2023 | Copywriting
In this copywriting class, you’ll learn: What empty phrases to avoid How to be inspired by others without copying them The process of finding your Unique Selling Proposition How to make your brand voice unique and original How to project authority even if you are just...
by Elena de Francisco | Dec 9, 2022 | Copywriting
This is what you’ll learn in this copy class: What kind of content you should send to your subscribers so they look forward to your emails Why variety is the secret to success Is it better to send emails with more pictures and less text? Which email subject lines work...
