by Elena de Francisco | Feb 5, 2025 | Copywriting, Digital Marketing
But have you gone mad? How can I highlight a negative aspect of my product? Everyone out there is trying to prove their products are the best of the best! Yes, but you wouldn’t be the first nor the last to use a negative aspect of your offering to set yourself...
by Elena de Francisco | Nov 18, 2024 | Business, Content Marketing
Selling to other businesses is not the same as selling consumer products to the general public. In most cases, B2B sales take a little longer because there is no impulse buying as there is with consumer products such as clothes or gadgets. B2B sales involve a more...
by Elena de Francisco | Sep 4, 2024 | Copywriting, Business
You get them too. I’m talking about those direct messages on LinkedIn that you don’t even read because you know in less than a nanosecond that they’re trying to sell you something. And you just ignore them. You don’t want to be one of those...
by Elena de Francisco | May 1, 2024 | Copywriting
Many businesses love to write their mission statement. Are they doing it right? Most of them aren’t, that’s the truth. It’s very common to tend to navel-gaze and come across as pedantic or cheesy. “Our mission is to turn the world into a cotton candy where...
by Elena de Francisco | Mar 12, 2024 | Copywriting
We live in the age of ChatGPT and all use it for tasks as diverse as writing a CV, making a shopping list or creating a post on LinkedIn. And yes, it’s great because it saves you a lot of time and gives you ideas that might otherwise be hard to come by. But...
