How to create ads on social media that will make people stop scrolling

by Elena de Francisco | Nov 10, 2023 | Ads, Copywriting, Social media

Getting people to notice your ad on the socials is not easy. There are too many stimuli and too many brands fighting for the attention of your potential customers. So before you spend a penny on TikTok, Meta or LinkedIn ads, make sure you understand the principles of...

7 quick ways to make sure your copy isn’t crap

by Elena de Francisco | Sep 25, 2023 | Copywriting

  You’re looking for an agency to help you with your social media and you stumble on a LinkedIn post from an agency that caught your eye. You click on the link to their website and as soon as you start reading the content, you can’t help but roll your...

5 ways to find customers when you don’t like social media

by Elena de Francisco | Jun 28, 2023 | Content Marketing, Business, Digital Marketing

If you’re like me, the thought of promoting your work on the socials gives you hives. You don’t see yourself uploading posts every single day proclaiming how great you are and how much you know. It’s a way of being exposed and that’s not fun for many...

The 4 Us that will make your copy work 11x better

by Elena de Francisco | May 30, 2023 | Copywriting

Have you ever landed on a website, start reading and feel like buying whatever they’re selling? It’s so well written that you can’t help but pull out your credit card. The copy has managed to convince you that what you’ve got before your eyes is precisely what...

Want to attract attention? Choose the right images for your website, posts, and ads.

by Elena de Francisco | Apr 18, 2023 | Ads, Social media, Web design

There are a gazillion studies concluding that images influence our emotions and therefore our purchasing decisions. I’ve read a lot on the subject and with this mini copy class, I want to save you all the time I’ve invested in drawing the conclusions I summarise here....