by Elena de Francisco | Nov 22, 2021 | Copywriting, Digital Marketing
If you are learning how to write in a persuasive way to sell more with your business, one of the techniques you should practice is reciprocity. With this technique, you’ll get more people to do what you want them to, whether it’s to buy a product, to...
by Elena de Francisco | Oct 26, 2021 | Copywriting
Let’s be honest. Most of the About pages bore to death. Or on the contrary, they want to sound so fresh and trendy that they go too far and they don’t transmit professionalism. Finding the right balance to write a brash about page while remaining serious enough...
by Elena de Francisco | Oct 8, 2021 | Copywriting
Conversion copywriting is a technique for writing sales copy with a single goal: to convert more leads into real customers. It uses persuasion strategically to convince the reader to make a purchase or hire a service. This type of copywriting takes into account the...
by Elena de Francisco | Sep 7, 2021 | Copywriting, Digital Marketing
Without getting into a funk. True, comparisons are obnoxious. But sometimes they are necessary. Only by looking at what others do can you find what makes you different. That’s why you need to study your competition. But without getting into a downward spiral....
by Elena de Francisco | Jun 25, 2021 | Content Marketing, Copywriting, Writing
On the internet we write differently. To convince your prospects that what you offer is what they need, generalities don’t work and you have limited time. Every word plays a crucial role. You need to calculate the space to the inch, so to be able to say...
