by Elena de Francisco | Nov 18, 2024 | Business, Content Marketing
Selling to other businesses is not the same as selling consumer products to the general public. In most cases, B2B sales take a little longer because there is no impulse buying as there is with consumer products such as clothes or gadgets. B2B sales involve a more...
by Elena de Francisco | Jun 28, 2023 | Content Marketing, Business, Digital Marketing
If you’re like me, the thought of promoting your work on the socials gives you hives. You don’t see yourself uploading posts every single day proclaiming how great you are and how much you know. It’s a way of being exposed and that’s not fun for many...
by Elena de Francisco | Jun 25, 2021 | Content Marketing, Copywriting, Writing
We write differently on the web. If you want to convince your prospects your offer is exactly what they need, generalities won’t work. Every word plays a crucial role. You should calculate the space to the inch to say everything you need to say in as little...
by Elena de Francisco | Mar 5, 2021 | SEO, Content Marketing
Many people are fed up with social networks. Or rather with Facebook. According to several articles like this one, Facebook lost percentage of daily usage this past year, even in the midst of a pandemic, when most of us have been glued to our screens more than ever....
by Elena de Francisco | Jul 24, 2020 | Content Marketing
You already know that you need to be constant and blog often if you want to get a lot of organic traffic to your website, but there are times when you don’t know what to talk about. Having a quality blog with interesting articles is what will ensure you a steady...
by Elena de Francisco | Mar 16, 2020 | Content Marketing, Writing
Explaining concepts is not easy, ask your school math teacher. If you have set out the goal of writing a blog to attract organic traffic and establish yourself as an authority in your field, you need to write in a clear and engaging way to keep the reader’s...