by Elena de Francisco | Jun 25, 2021 | Content Marketing, Copywriting, Writing
On the internet we write differently. To convince your prospects that what you offer is what they need, generalities don’t work. Every word plays a crucial role. You need to calculate the space to the inch, so to be able to say everything you need to say in as...
by Elena de Francisco | Mar 5, 2021 | SEO, Content Marketing
Many people are fed up with social networks. Or rather with Facebook. According to several articles like this one, Facebook lost percentage of daily usage this past year, even in the midst of a pandemic, when most of us have been glued to our screens more than ever....
by Elena de Francisco | Jul 24, 2020 | Content Marketing
You already know that you need to be constant and blog often if you want to get a lot of organic traffic to your website, but there are times when you don’t know what to talk about. Having a quality blog with interesting articles is what will ensure you a steady...
by Elena de Francisco | Mar 16, 2020 | Content Marketing, Writing
Explaining concepts is not easy, ask your school math teacher. If you have set out the goal of writing a blog to attract organic traffic and establish yourself as an authority in your field, you need to write in a clear and engaging way to keep the reader’s...
by Elena de Francisco | Oct 15, 2019 | Content Marketing, Social media
Having a business and not being on social media is like not existing. Sometimes it can give you the impression that SM is a waste of time since it’s not providing you with the results you expected. And it’s true, SM can be a dangerous way to waste lots of precious...
by Elena de Francisco | Oct 7, 2019 | Social media, Content Marketing
And not just followers. If you have a business you should seriously think about your strategy on Instagram. This social platform is gaining ground to others, although it’s still far behind Facebook and YouTube. The fact is that we can’t ignore it. Instagram is...
