by Elena de Francisco | Jun 25, 2021 | Content Marketing, Copywriting, Writing
We write differently on the web. If you want to convince your prospects your offer is exactly what they need, generalities won’t work. Every word plays a crucial role. You should calculate the space to the inch to say everything you need to say in as little...
by Elena de Francisco | Jun 9, 2020 | Writing, Copywriting
There is no greater feeling than when a good book falls into your hands and you can’t put it down until you’ve finished it. It doesn’t happen often, but when it does, there’s a special chemistry between you and the author. You feel you have a...
by Elena de Francisco | Mar 16, 2020 | Content Marketing, Writing
Explaining concepts is not easy, ask your school math teacher. If you have set out the goal of writing a blog to attract organic traffic and establish yourself as an authority in your field, you need to write in a clear and engaging way to keep the reader’s...
