You already know that you need to be constant and blog often if you want to get a lot of organic traffic to your website, but there are times when you don’t know what to talk about.
Having a quality blog with interesting articles is what will ensure you a steady stream of leads who will be already interested in your product or service.
What’s the point of having a cool website with great copy if no one finds you on Google?
Social media ads can help you sell your product, however, they only have a limited attention span.
Your target customer will look at your ad for a thousandth of a second and although she may click on it and buy, only with quality content will you turn that customer into a fan who will come back.
Social media ads are becoming more expensive, moreover, with the boycott that some brands and consumers are doing to Facebook and Instagram, we are going to see changes in advertising.
One thing is certain, if a lot of traffic goes directly to your website through organic search, it doesn’t matter anymore if social networks change and something else comes into play, you will still get quality leads who can become customers.
Okay, we are clear now that having a blog is very important, but how do we know what to talk about to make it interesting?
In this post, we will see how to find topics for your blog which will grab your target audience’s attention.
So you can never go blank.
What is your target audience interested in?
Every blog needs to have a main theme and from there small topics will emerge.
The main theme can be, copywriting, healthy food, yoga, motorbikes, etc.
From those topics many questions that pass through your target customer’s mind will come up, and your blog’s ultimate goal is to answer each of them.
Which recipes are healthy and simple to make?
Do you have to be super flexible to practice yoga?
Better if they are concrete questions.
You shouldn’t cover a lot in a single post, your main goal with each post is to answer that initial question in a clear way.
Keep in mind that the ultimate objective of your blog is to help and educate your audience.
If you want to know what kind of questions go through your target customer’s mind you need to know them very well.
Find out what kind of issues concern them and what they need help with.
Each of your blog posts should be the result of your audience’s concerns plus your own curiosity.
I don’t write thinking only about what interests my audience, but also about what interests me personally.
As I grow with my business and learn more about selling with words I discover new topics that I like to investigate and talk about later in my blog.
This way, I explore and grow with my audience.
If the topics you write about don’t interest you, it’s going to be hard to keep up with your blog over time, plus it will show in the way you write that there is no real passion.
The only exception to this is us copywriters. We can write about topics that were not our passion at first but that can become our obsession.
Let me explain.
A true copywriter gets immersed in the topic she has to write about and researches it thoroughly, always looking for ways to find what makes a product or service special.
In this way, even talking about mattresses becomes a passion.
If you don’t write for others but only for your own business, I assume you are passionate about your thing.
So explore what interests you and what can be also interesting for your target audience.
Recommended Reading How to get to know your buyer persona
Are keywords important?
Yes, but don’t get obsessed about them.
What’s more important is that your posts are written in a conversational way. Write as if you were at a dinner party and the person next to you asks you a question.
Is green tea as good for you as they say?
And you start talking about it with passion because it’s your thing.
In that conversation at the dinner table, would you repeat at the beginning of each sentence “the properties of green tea are…”?
I’m sure you wouldn’t because if you would, the person next to you would switch places to stay away from you.
Yes, it’s important to find out which terms people search for in Google when they want to know more about a particular topic, but that doesn’t mean you must repeat those same terms over and over again to get more organic traffic.
What you need to focus on is into writing in an engaging way so visitors who have landed on your blog keep reading because they find it thought-inspiring.
Recommended reading How to write in a clear and engaging way
To find out what keywords people are using you can use Ubersuggest which is free and works really good.
Keep the reader’s attention
Google’s algorithms have become very sophisticated and they can identify which blogs are useful and which ones are not.
They measure the time each person spends reading your blog once they decide to click on your link.
They also measure how many times people go from one post to another within the same blog. That’s why internal links are so important.
All this can’t happen if your post is a deadly dull.
So you need to bring your writing to life.
Surprise the reader, use analogies to help them understand complex concepts and use humour if appropriate and you feel comfortable with it.
Attracting people’s attention has become a real art.
There’s so much content out there competing for people’s attention that you really need to do it right.
It all comes with practice and if you put all your soul in there.
Recommended Reading Don’t bore people to tears
I’ve gone blank, I don’t know what to write about
It happens to all of us, there are days when you have no idea what to talk about in your next post.
The best thing you can do is to read lots of books and other people’s blogs to find interesting topics that you can relate to your main topic.
Every time you read or hear something and a little light pops up in your head with an idea to talk about, write it down quickly on your Microsoft Notes section (or whatever app you prefer).
Better to have a dedicated section on the app called “topics for my blog”, so you know where to look when you want to find a new topic to write about.
If you still can’t think of anything this week and you’ve run out of topics in the “pantry”, read your past posts and identify points you’ve touched in some of them but haven’t gone deep and you think it’s worth talking about them in more detail.
I’m sure you’ll find good ideas that you can develop in a new post.
Having a blog and writing periodically about topics that interest your audience will bring organic traffic to your website on a constant basis.
It’s a way for customers to come to you so you don’t have to go and look for them.
A blog is an investment of time, but if you like to research and write, you’ll enjoy doing it.
Remember, it’s an effort with medium term results, don’t expect to have a thousand visits a week after 3 months of starting your blog.
You won’t see substantial results until a year or so.
If you don’t like to write or don’t have the time, hire someone to do it for you.
It’s an investment that will give you a big advantage over your competition and will help you build a solid business.