by Elena de Francisco | Nov 18, 2024 | Business, Content Marketing
Selling to other businesses is not the same as selling consumer products to the general public. In most cases, B2B sales take a little longer because there is no impulse buying as there is with consumer products such as clothes or gadgets. B2B sales involve a more...
by Elena de Francisco | Sep 4, 2024 | Copywriting, Business
You get them too. I’m talking about those direct messages on LinkedIn that you don’t even read because you know in less than a nanosecond that they’re trying to sell you something. And you just ignore them. You don’t want to be one of those...
by Elena de Francisco | Jun 28, 2023 | Content Marketing, Business, Digital Marketing
If you’re like me, the thought of promoting your work on the socials gives you hives. You don’t see yourself uploading posts every single day proclaiming how great you are and how much you know. It’s a way of being exposed and that’s not fun for many...
by Elena de Francisco | Sep 8, 2020 | Business, Career
You wake up one day feeling tired. You should get to work if you want your business to take off. You shuffle to the kitchen and have some breakfast, trying to delay the moment to sit in front of your computer as long as possible. You just don’t feel like it. You...
by Elena de Francisco | Aug 14, 2019 | Digital Marketing, Business
If you want to reach customers from other countries with your product or service, you have to translate your website. There are no shortcuts here and don’t even think about relying on automatic translators like Google because the result can be disastrous. You...
by Elena de Francisco | Mar 7, 2019 | Digital Marketing, Business
And in life. This post is a little more personal than usual, but this topic has been in my mind a lot lately and I needed to write about it. Maybe the same thing happens to you, and it’s that you find it difficult to stand out from the crowd because it seems that...
