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How to exploit a disadvantage of your product

How to exploit a disadvantage of your product

by Elena de Francisco | Feb 5, 2025 | Copywriting, Digital Marketing

But have you gone mad? How can I highlight a negative aspect of my product? Everyone out there is trying to prove their products are the best of the best! Yes, but you wouldn’t be the first nor the last to use a negative aspect of your offering to set yourself...
5 ways to find customers when you don’t like social media

5 ways to find customers when you don’t like social media

by Elena de Francisco | Jun 28, 2023 | Content Marketing, Business, Digital Marketing

If you’re like me, the thought of promoting your work on the socials gives you hives. You don’t see yourself uploading posts every single day proclaiming how great you are and how much you know. It’s a way of being exposed and that’s not fun for many...
How to write compelling video scripts that get real results

How to write compelling video scripts that get real results

by Elena de Francisco | Mar 15, 2023 | Copywriting, Digital Marketing

If you’ve already made the difficult decision to speak to camera, hold your horses! First, you need to write a powerful script that will portray you as a believable professional. Video works great for B2B companies too. They’re powerful weapons to get your prospects’...
The 6 most effective ways to attract your prospects’ attention

The 6 most effective ways to attract your prospects’ attention

by Elena de Francisco | Jul 21, 2022 | Copywriting, Digital Marketing

In a world saturated with ads and content, attracting prospects’ attention is becoming increasingly difficult. We’re all kind of lethargic, in zombie mode, so you have to work double hard on the copy and images of your content to break this lethargy. You have to...
How to sell more with a hard-to-ignore guarantee

How to sell more with a hard-to-ignore guarantee

by Elena de Francisco | Feb 18, 2022 | Copywriting, Digital Marketing

Offering a guarantee is important if you want your prospects to take action and buy your product. This way they have the peace of mind that if they aren’t satisfied they can always return it. By law, in Europe, products purchased online have a 14-day money-back...
How to use the Reciprocity principle to skyrocket your sales

How to use the Reciprocity principle to skyrocket your sales

by Elena de Francisco | Nov 22, 2021 | Copywriting, Digital Marketing

If you are learning how to write in a persuasive way to sell more with your business, one of the techniques you should practice is reciprocity. With this technique, you’ll get more people to do what you want them to, whether it’s to buy a product, to...
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RECIÉN SALIDOS DEL HORNO

  • How to exploit a disadvantage of your product
  • The types of content that work best for B2B
  • My method for finding clients on LinkedIn with direct messages
  • How to write the best mission statement for your business

RECIÉN SALIDOS DEL HORNO

  • How to exploit a disadvantage of your product
  • The types of content that work best for B2B
  • My method for finding clients on LinkedIn with direct messages
  • How to write the best mission statement for your business
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Copyright 2021 © Elena de Francisco. Todos los derechos reservados. The Expat Copywriter vive en Holanda pero trabaja con clientes en todo el mundo. Ilustraciones y diseño web www.labolaocho.com
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