by Elena de Francisco | Feb 5, 2025 | Copywriting, Digital Marketing
But have you gone mad? How can I highlight a negative aspect of my product? Everyone out there is trying to prove their products are the best of the best! Yes, but you wouldn’t be the first nor the last to use a negative aspect of your offering to set yourself...
by Elena de Francisco | Jun 28, 2023 | Content Marketing, Business, Digital Marketing
If you’re like me, the thought of promoting your work on the socials gives you hives. You don’t see yourself uploading posts every single day proclaiming how great you are and how much you know. It’s a way of being exposed and that’s not fun for many...
by Elena de Francisco | Mar 15, 2023 | Copywriting, Digital Marketing
If you’ve already made the difficult decision to speak to camera, hold your horses! First, you need to write a powerful script that will portray you as a believable professional. Video works great for B2B companies too. They’re powerful weapons to get your prospects’...
by Elena de Francisco | Jul 21, 2022 | Copywriting, Digital Marketing
In a world saturated with ads and content, attracting prospects’ attention is becoming increasingly difficult. We’re all kind of lethargic, in zombie mode, so you have to work double hard on the copy and images of your content to break this lethargy. You have to...
by Elena de Francisco | Feb 18, 2022 | Copywriting, Digital Marketing
Offering a guarantee is important if you want your prospects to take action and buy your product. This way they have the peace of mind that if they aren’t satisfied they can always return it. By law, in Europe, products purchased online have a 14-day money-back...
by Elena de Francisco | Nov 22, 2021 | Copywriting, Digital Marketing
If you are learning how to write in a persuasive way to sell more with your business, one of the techniques you should practice is reciprocity. With this technique, you’ll get more people to do what you want them to, whether it’s to buy a product, to...
