Create a brand with personality
Thousands of brands swarming the internet and you want yours to stand out. To do this you need to give your brand a personality and this is how you do it.
Find out what is your Unique Selling Proposition and sell more
Find out what makes your product or service different and sell more. In this article, I explain how to find out what makes you different.
Create a lead magnet that attracts a whole bunch of customers
No one will give you their email with nothing in return. Learn how to create a super-powerful lead magnet that will attract a whole bunch of customers.
Research will save you from catastrophe
Prior research of your competition and your target audience will save you from disaster. Learn the easiest techniques to make the most of it.
The secret to selling more: The Big Idea
Without a Big Idea you will struggle to get the attention of your target audience. Find out what the Big Idea is and how to get to it.
How to create your Buyer Persona profile with examples
Learn the best ways to create your buyer persona profile. I give you 3 complete examples and also tell you about which mistakes you need to avoid.
The best ways to optimise conversion
Attracting traffic to a website is becoming increasingly difficult. Competition is fierce. Almost every business out there has a presence on the Internet. Most of them actively seek to attract traffic with Google and social media ads or positioning keywords that generate organic traffic. That’s why now it’s more important than ever to turn those …
What Works in Social Media Marketing
I don’t know if this happens to you but to many others like me it does: sometimes you don’t know where you are aiming for with your social media efforts and you stress wanting to be everywhere. But we are not God, and therefore we cannot be everywhere at all times. Even when you use …
The best way to save money when translating your website
If you want to reach customers from other countries with your product or service, you have to translate your website. There are no shortcuts here and don’t even think about relying on automatic translators like Google because the result can be disastrous. You don’t have to spend a fortune translating your site into each of …
How To Write An Email Marketing Sequence
Yes, today we are going to talk about selling because if you don’t sell anything your business won’t survive. And you know my motto, at this moment we want to survive, we will become millionaires later on 😊. Creating an email sequence can help you sell more in automatic mode* since you only have to …
To write or not to write a blog
This dilemma is almost as relevant as that of Hamlet, To be or not to be. Surely if you have a business and an online presence you have asked yourself this question several times already. Should I have a blog? Should I invest time and money in writing a blog? What kind of benefit my …
How to attract organic traffic to your website
It’s not an easy task. And anyone who tells you that there is a shortcut to get thousands of visits is almost certainly lying. But, let’s see what organic traffic is first. Organic traffic is all those visits that come directly to your website after doing a search on Google or any other search engine. …
The power of storytelling
I’m sure you’ve heard it many times already. And although you have a slight idea, you don’t understand exactly what storytelling is. In a nutshell, storytelling consists of using facts and narrative to communicate a message. And you may wonder, but what does storytelling have to do with selling a product or service? Well, I’m …
How to create your personal brand step by step
Your personal brand is what will set you apart from the rest of the people and businesses out there. It’s the way you want people to see you, but it’s also the way you want to live your personal and professional life. It’s your personality and the imprint you leave on others. People no longer …
How to sell to the brain
Selling is a lot about psychology. People buy driven by emotional impulses, many of them even more primitive than we might have thought. Already some time ago, marketing and sales experts became aware of this phenomenon and created a science called Neuromarketing. But, what’s Neuromarketing? Neuromarketing are those techniques used in advertising and marketing that …
The essential DIY marketer’s guide
I know. It’s a lot of work. Not only do you have to run your business, but you also have to take care of promoting it. But you know, no matter how terrific your product is, if nobody knows it exists, you won’t be able to sell it. I don’t have to rub your face …
Being original on Internet
And in life. This post is a little more personal than usual, but this topic has been in my mind a lot lately and I needed to write about it. Maybe the same thing happens to you, and it’s that you find it difficult to stand out from the crowd because it seems that everything …
Words that don’t help you to sell
Words have an enormous power. A wrong word has caused wars, not to mention the number of marriages that words have broken, also due to those that have not been said; so I don’t think I have to convince you of their importance when selling over the Internet. The human being is a social animal …
Examples of outstanding websites
Some businesses have already understood that in order to sell products or services you must have an outstanding website. This means combining a modern, user-friendly and attractive design with compelling texts designed for your target audience. If you sell physical products, you have to carefully choose the photos and the layout. In order to make …
Why copywriting sells
By now, if you have a business, you must have heard of copywriting. What, you haven’t? Then this article is even more important for you since you are going to discover a whole world that can help you greatly improve the sales of your product or service. And if you already have an idea of …
Content strategies that work
I’m pretty sure you already know, but in case you didn’t, here I’ll pass you some important information. If you have a business and want to attract organic traffic to your website in order to sell your products or services you have to create content that people want to consume. Nowadays every business is on …
New SEO trends for 2019
We are starting a new year and you will probably also have good intentions for the next 12 months. The truth is that I don’t believe in new year’s resolutions, but in relentless work and in building small habits that will take us where we want to be. You can make a resolution at any …
How to write an email that won’t be sent directly to the trash folder
I’m sure you knew already, but in case you didn’t, I tell you that email marketing is one of the most powerful tools that exist to sell anything. It’s incredible that something that was created more than 20 years ago is still that effective. According to Campaign Monitor research, in 2016 the ROI for every …
7 tips to make a living from your online business
And don’t despair trying. When you launch an online business surfing the Internet will never be the same as before. Sometimes it becomes agony. You see that there is so much of everything everywhere that you find it impossible to squeeze your way in with your business. You want to make a living from it …
Web copy for international law firms
The number of foreigners of western origin living in The Netherlands, for work or personal life choices has multiplied in recent years reaching more than 1.3M people. We all know that many of these Expats don’t speak fluent Dutch due to the fact that Nederlanders speak very good English and due to the, in most …
How to differentiate yourself from the competition in the real estate market
The real estate market is once again booming, the great crisis of the 21st century is far gone, ushering in an era of economic prosperity that is translating into a considerable rise in housing prices. Houses and commercial premises are sold and rented quickly, but like any booming market, competition is also soaring so now, …
Differences between SEO and Copywriting
It’s the million-dollar question. And it’s not only me saying this but also all the people who have been asking me this question since I’ve been working in the digital marketing world. There is indeed a lot of confusion between what SEO is and the work of a copywriter. In fact, more and more copywriters …
Requirements to sell successfully abroad with your online business
You have an online business that is going very well in the Netherlands and you are thinking about opening your borders and selling abroad. Congratulations, this is a great decision. There are countries in Europe and outside the European Union that are willing to buy products like yours, so you need to make it easy …