by Elena de Francisco | Jun 25, 2021 | Content Marketing, Copywriting, Writing
We write differently on the web. If you want to convince your prospects your offer is exactly what they need, generalities won’t work. Every word plays a crucial role. You should calculate the space to the inch to say everything you need to say in as little...
by Elena de Francisco | May 14, 2021 | Copywriting, Digital Marketing
There are plenty of businesses like yours. Although each one might be different, most of them copy each other and in the end they don’t differentiate themselves in any way. If you want to stand out and win not only more customers but also more fans of your...
by Elena de Francisco | Apr 30, 2021 | Copywriting, Web design
And keep the most important message. It’s true. People don’t always read all the copy. So how do you make sure that the person who lands on your website gets the key message to convince them that your product or service is better than the competition? The...
by Elena de Francisco | Apr 15, 2021 | Copywriting
People’s opinions of your product or service will help convince others who are undecided. Testimonials serve firstly to build trust and secondly to dispel objections. But for testimonials to fulfil these two functions they should be powerful and say the right...
by Elena de Francisco | Mar 31, 2021 | Copywriting
And glue the reader to the screen. How do scriptwriters get us to binge on series? By piquing our curiosity. At the end of an episode they leave a huge door open so that we can’t do anything else (not even go to the toilet) until we know what’s behind it....
by Elena de Francisco | Mar 17, 2021 | Copywriting
When your prospects land on your website and start reading what’s all about, you only have a few seconds to convince them to stay. This part of the sales copy, the part that comes right after the headline, is called the lead. We’re going to study this vital part of...
