by Elena de Francisco | Jan 27, 2021 | Copywriting
For certain products images are the most important element in an ad. For the fashion industry basically – but for everything else, the copy is what’s going to generate curiosity first and desire to buy later. For certain well-known brands, the copy doesn’t...
by Elena de Francisco | Jan 11, 2021 | Copywriting
You may have noticed that some brands use success stories or case studies as social proof. Sometimes testimonials are not enough and prospects need more robust evidence to prove how great your service or product is. Case studies also help to clarify the message and...
by Elena de Francisco | Dec 4, 2020 | Copywriting
The moment of truth has arrived. You need to squeeze out all the benefits your product or service offers, so not only you and your employees know how excellent it is, but also prospects will see the value you offer and rush to click where you tell them. Let’s be...
by Elena de Francisco | Nov 11, 2020 | Copywriting
Formulas are not divine laws. They can sometimes work really well, but they shouldn’t be considered immovable laws. However, and especially in the beginning, when you are still new at writing copy, they can serve you as a handy guide. Of all the copywriting formulas...
by Elena de Francisco | Oct 23, 2020 | Copywriting
What makes a great copywriter? Knowing how to write very well? Having a wide vocabulary? Being a skilled salesperson? Perhaps, but there’s much more. Copywriters are in high demand due to the growing need of businesses to stand out on the internet. There are many...
by Elena de Francisco | Oct 7, 2020 | Copywriting, Ads
You might feel a bit desperate because your product is not selling as well as you predicted. You’ve invested some cash in social media ads and AdWords but people don’t click on them, and, therefore, don’t buy. And you ask yourself, why? What am I...
