by Elena de Francisco | Mar 11, 2022 | Copywriting
Our number 1 enemy as business owners is attention deficit. Writing has become a very difficult task. It’s not true that people no longer read, as some like to assume. What happens is that there’s an excess of content available, so if the first few lines of a webpage,...
by Elena de Francisco | Feb 18, 2022 | Copywriting, Digital Marketing
Offering a guarantee is important if you want your prospects to take action and buy your product. This way they have the peace of mind that if they aren’t satisfied they can always return it. By law, in Europe, products purchased online have a 14-day money-back...
by Elena de Francisco | Feb 4, 2022 | Copywriting, Web design
Having a website has become essential. Even for those businesses that had never considered it before, their time came with COVID. Without a website, you don’t exist as a business. But it’s not enough to have just any website that takes up space in the...
by Elena de Francisco | Dec 20, 2021 | Copywriting
The headline of your ad, post or product/service page is a matter of life and death. You should do your best there. That sentence will decide if your prospect is going to dedicate all his attention to you. Your prospect attention is pure gold, and in order to get it,...
by Elena de Francisco | Nov 22, 2021 | Copywriting, Digital Marketing
If you are learning how to write in a persuasive way to sell more with your business, one of the techniques you should practice is reciprocity. With this technique, you’ll get more people to do what you want them to, whether it’s to buy a product, to...
by Elena de Francisco | Oct 26, 2021 | Copywriting
Let’s be honest. Most of the About pages bore to death. Or on the contrary, they want to sound so fresh and trendy that they go too far and they don’t transmit professionalism. Finding the right balance to write a brash about page while remaining serious enough...
