by Elena de Francisco | Jan 28, 2020 | Copywriting, Digital Marketing
You have a business and you want to sell a lot, or am I wrong? This article will help you with that. Or at least I hope so! I don’t rub it in your face, because you already know: the competition isfierce. More and more businesses are realising the importance of...
by Elena de Francisco | Jan 15, 2020 | Digital Marketing
Finally, the post you’ve been waiting for so long! In my blog, I talk a lot about how important it is to create the profile of your ideal customer or buyer persona, yet I had never written a post dedicated exclusively to this important point before. And it is...
by Elena de Francisco | Nov 22, 2019 | Copywriting, Digital Marketing
Attracting traffic to a website is becoming increasingly difficult. Competition is fierce. Almost every business out there has a presence on the Internet. Most of them actively seek to attract traffic with Google and social media ads or positioning keywords that...
by Elena de Francisco | Sep 3, 2019 | Digital Marketing
I don’t know if this happens to you but to many others like me it does: sometimes you don’t know where you are aiming for with your social media efforts and you stress wanting to be everywhere. But we are not God, and therefore we cannot be everywhere at...
by Elena de Francisco | Aug 14, 2019 | Digital Marketing, Business
If you want to reach customers from other countries with your product or service, you have to translate your website. There are no shortcuts here and don’t even think about relying on automatic translators like Google because the result can be disastrous. You...
by Elena de Francisco | Jul 23, 2019 | Content Marketing, Digital Marketing
In order to make your business grow you need to have a certain marketing strategy. It can happen that you change your strategy along the way once you know better your ideal customer and the type of service or product you offer. At first it might seem difficult to know...
