by Elena de Francisco | Jun 7, 2019 | Digital Marketing
This dilemma is almost as relevant as that of Hamlet, To be or not to be. Surely if you have a business and an online presence you have asked yourself this question several times already. Should I have a blog? Should I invest time and money in writing a blog? What...
by Elena de Francisco | May 21, 2019 | Digital Marketing
It’s not an easy task. And anyone who tells you that there is a shortcut to get thousands of visits is almost certainly lying. But, let’s see what organic traffic is first. Organic traffic is all those visitors that land on your website after searching on...
by Elena de Francisco | May 9, 2019 | Copywriting, Digital Marketing
I’m sure you’ve heard it many times already. And although you have a slight idea, you don’t understand exactly what storytelling is. In a nutshell, storytelling consists of using facts and narrative to communicate a message. And you may wonder, but...
by Elena de Francisco | May 6, 2019 | Digital Marketing
Your personal brand is what will set you apart from the rest of the people and businesses out there. It’s the way you want people to see you, but it’s also the way you want to live your personal and professional life. It’s your personality and the...
by Elena de Francisco | Apr 1, 2019 | Digital Marketing
Selling is a lot about psychology. People buy driven by emotional impulses, many of them even more primitive than we might have thought. Already some time ago, marketing and sales experts became aware of this phenomenon and created a science called Neuromarketing....
by Elena de Francisco | Mar 14, 2019 | Digital Marketing
I know. It’s a lot of work. Not only do you have to run your business, but you also have to take care of promoting it. But you know, no matter how terrific your product is, if nobody knows it exists, you won’t be able to sell it. I don’t have to rub...
