by Elena de Francisco | Sep 7, 2021 | Copywriting, Digital Marketing
Without getting into a funk. Comparisons are obnoxious. But sometimes they are necessary. Only by looking at what others do can you find what makes you different. That’s why you need to study your competition. But without getting into a downward spiral. Try to...
by Elena de Francisco | May 14, 2021 | Copywriting, Digital Marketing
There are plenty of businesses like yours. Although each one might be different, most of them copy each other and in the end they don’t differentiate themselves in any way. If you want to stand out and win not only more customers but also more fans of your...
by Elena de Francisco | Sep 22, 2020 | Digital Marketing, Copywriting
Billions of brands out there and you want yours to stand out. But how to do it? How do you make your voice heard in the hustle and bustle of the Internet and make customers choose you? Think about it. Who are the people who have most impacted you? Those who you spoke...
by Elena de Francisco | Jun 24, 2020 | Digital Marketing
I don’t have to rub your face in it, I know, but I just want to remind you of something very important. Something that you may be overlooking and that might be the reason you’re not selling as much as you should through your website, social networks and your...
by Elena de Francisco | May 12, 2020 | Digital Marketing
I’m sure you’ve heard this concept before, but maybe you aren’t so sure what a lead magnet exactly is. I’m dedicating a whole post to it because a lead magnet is a fundamental piece in your digital marketing strategy. In this post we’ll see why you should...
by Elena de Francisco | Apr 29, 2020 | Digital Marketing
We talk a lot about the need to do good research in marketing but we aren’t always so keen… Most of the time we have preconceived ideas about things and we feel lazy when it comes to change our minds. Mainly because research takes time and effort, and it may even...
