COPYWRITING BLOG
Here you will find fresh posts about the most effective copywriting techniques to make selling a pleasure and not an ordeal.
I also write posts, from business owner to business owner, about how to survive with your online business.
What’s conversion copywriting and how to apply it to your business (so your sales skyrocket)
Conversion copywriting is a technique that when mastered can help boost sales of a product or service. Discover the 22 most important ingredients of conversion copywriting.
3 big reasons to study your competition…
Is it good to study your competition? The answer is yes, but not always. I give you 3 reasons to observe your competition without getting into a funk.
How to write for the web
On the internet, we write differently. You have limited space and time. Learn the keys to write more specifically and concisely.
4 exercises to create a brand voice that stands out
Show your difference and stand out from your competitors by creating a brand voice with a charming personality. Here’s how to do it.
How to upload the copy on your website so people read it
People don’t always read the whole page. How to convince them then that your product or service is better than the competition? Here’s how to upload your copy to convince prospects to take action.
Social proof to endorse your sales pitch
The opinion people give of your product or service will help convince others who are undecided. Tips and common mistakes when uploading testimonials and reviews on websites.
Plant curiosity seeds in your copy
And glue the reader to the screen. How do scriptwriters get us to binge on series? By piquing our curiosity. At the end of an episode they leave a huge door open so that we can't do anything else (not even go to the toilet) until we know what's behind it. You need to...
The sales lead: 10 seconds to convince your prospects
When your prospects land on your website and start reading what’s all about, you only have a few seconds to convince them to stay. This part of the sales copy, the part that comes right after the headline, is called the lead. We’re going to study this vital part of...
What is a bot and how to win the SEO battle
Many people are fed up with social networks. Or rather with Facebook. According to several articles like this one, Facebook lost percentage of daily usage this past year, even in the midst of a pandemic, when most of us have been glued to our screens more than ever....
What’s conversion copywriting and how to apply it to your business (so your sales skyrocket)
Conversion copywriting is a technique that when mastered can help boost sales of a product or service. Discover the 22 most important ingredients of conversion copywriting.
3 big reasons to study your competition…
Is it good to study your competition? The answer is yes, but not always. I give you 3 reasons to observe your competition without getting into a funk.
How to write for the web
On the internet, we write differently. You have limited space and time. Learn the keys to write more specifically and concisely.
4 exercises to create a brand voice that stands out
Show your difference and stand out from your competitors by creating a brand voice with a charming personality. Here’s how to do it.
How to upload the copy on your website so people read it
People don’t always read the whole page. How to convince them then that your product or service is better than the competition? Here’s how to upload your copy to convince prospects to take action.
Social proof to endorse your sales pitch
The opinion people give of your product or service will help convince others who are undecided. Tips and common mistakes when uploading testimonials and reviews on websites.
Plant curiosity seeds in your copy
And glue the reader to the screen. How do scriptwriters get us to binge on series? By piquing our curiosity. At the end of an episode they leave a huge door open so that we can't do anything else (not even go to the toilet) until we know what's behind it. You need to...
The sales lead: 10 seconds to convince your prospects
When your prospects land on your website and start reading what’s all about, you only have a few seconds to convince them to stay. This part of the sales copy, the part that comes right after the headline, is called the lead. We’re going to study this vital part of...
What is a bot and how to win the SEO battle
Many people are fed up with social networks. Or rather with Facebook. According to several articles like this one, Facebook lost percentage of daily usage this past year, even in the midst of a pandemic, when most of us have been glued to our screens more than ever....