by Elena de Francisco | Oct 23, 2020 | Copywriting
What makes a great copywriter? Knowing how to write very well? Having a wide vocabulary? Being a skilled salesperson? Perhaps, but there’s much more. Copywriters are in high demand due to the growing need of businesses to stand out on the internet. There are many...
by Elena de Francisco | Oct 7, 2020 | Copywriting, Ads
You might feel a bit desperate because your product is not selling as well as you predicted. You’ve invested some cash in social media ads and AdWords but people don’t click on them, and, therefore, don’t buy. And you ask yourself, why? What am I...
by Elena de Francisco | Sep 22, 2020 | Digital Marketing, Copywriting
Billions of brands out there and you want yours to stand out. But how to do it? How do you make your voice heard in the hustle and bustle of the Internet and make customers choose you? Think about it. Who are the people who have most impacted you? Those who you spoke...
by Elena de Francisco | Aug 18, 2020 | Copywriting
Writing effective copy is an art that takes time to master. You’ll need many hours of study and practice. Being a copywriter is both, rewarding and difficult. It’s rewarding because writing copy is a creative process, after which you’ll see tangible results. But it’s...
by Elena de Francisco | Aug 4, 2020 | Copywriting
Short copy can be more difficult. And product descriptions are a clear example. You can’t go into too much detail, but you do want, in just a few lines, to dazzle the potential buyer and convince them that your product is not just any product. And how do you do...
by Elena de Francisco | Jun 9, 2020 | Writing, Copywriting
There is no greater feeling than when a good book falls into your hands and you can’t put it down until you’ve finished it. It doesn’t happen often, but when it does, there’s a special chemistry between you and the author. You feel you have a...
