by Elena de Francisco | Oct 19, 2022 | Copywriting
The hook is a concept that few people know how to apply to their copy and yet it can make a product page or an email be ignored or, on the contrary, generate interest and sales. Great copywriters master the hook and once you understand what exactly it is, it’ll be...
by Elena de Francisco | Sep 26, 2022 | Copywriting, Social media
We’re all super-exposed to all kinds of content. People spend very little time reading a webpage or watching an entire video. Especially if they’re trying to sell them something. But you want to sell your product or service, so you need to find a way to get your...
by Elena de Francisco | Jul 21, 2022 | Copywriting, Digital Marketing
In a world saturated with ads and content, attracting prospects’ attention is becoming increasingly difficult. We’re all kind of lethargic, in zombie mode, so you have to work double hard on the copy and images of your content to break this lethargy. You have to...
by Elena de Francisco | Jun 21, 2022 | Copywriting
There are certain rules that cannot be broken. If you want to write great copy, the kind that gets real results, you should engrave these commandments in your mind and always follow them. Being a copywriter isn’t easy, but it’s fascinating. You learn a lot...
by Elena de Francisco | May 25, 2022 | Copywriting, Web design
There are many eCommerce websites, but there aren’t so many that really make you want to look around and shop. Many of them fail to stand out from their competitors because they haven’t worked on the copy and they believe professional images are all they need to...