by Elena de Francisco | Dec 9, 2022 | Copywriting
This is what you’ll learn in this copy class: What kind of content you should send to your subscribers so they look forward to your emails Why variety is the secret to success Is it better to send emails with more pictures and less text? Which email subject lines work...
by Elena de Francisco | Nov 9, 2022 | Social media, Ads, Copywriting
You’ve set out to invest in social media ads and you want the money you’ve put in to come back in spades. For that, you should create a campaign and filter the audience so your ads reach the right buyer persona and give you better results. But I’m not...
by Elena de Francisco | Oct 19, 2022 | Copywriting
The hook is a concept that few people know how to apply to their copy and yet it can make a product page or an email be ignored or, on the contrary, generate interest and sales. Great copywriters master the hook and once you understand what exactly it is, it’ll be...
by Elena de Francisco | Sep 26, 2022 | Copywriting, Social media
We’re all super-exposed to all kinds of content. People spend very little time reading a webpage or watching an entire video. Especially if they’re trying to sell them something. But you want to sell your product or service, so you need to find a way to get your...
by Elena de Francisco | Jul 21, 2022 | Copywriting, Digital Marketing
In a world saturated with ads and content, attracting prospects’ attention is becoming increasingly difficult. We’re all kind of lethargic, in zombie mode, so you have to work double hard on the copy and images of your content to break this lethargy. You have to...
by Elena de Francisco | Jun 21, 2022 | Copywriting
There are certain rules that cannot be broken. If you want to write great copy, the kind that gets real results, you should engrave these commandments in your mind and always follow them. Being a copywriter isn’t easy, but it’s fascinating. You learn a lot...
