Transform your home page in a selling machine

I’m sure you already know this. Your Home Page is one of the most important assets of your business so you should pay close attention to it. It’s the first impression that a person has of your business and what will determine that they stay to find more about you and what you offer, or …

write_a_blog

To write or not to write a blog

This dilemma is almost as relevant as that of Hamlet, To be or not to be. Surely if you have a business and an online presence you have asked yourself this question several times already. Should I have a blog? Should I invest time and money in writing a blog? What kind of benefit my …

Storytelling

The power of storytelling

I’m sure you’ve heard it many times already. And although you have a slight idea, you don’t understand exactly what storytelling is. In a nutshell, storytelling consists of using facts and narrative to communicate a message. And you may wonder, but what does storytelling have to do with selling a product or service? Well, I’m …

Neuromarketing

How to sell to the brain

Selling is a lot about psychology. People buy driven by emotional impulses, many of them even more primitive than we might have thought. Already some time ago, marketing and sales experts became aware of this phenomenon and created a science called Neuromarketing. But, what’s Neuromarketing? Neuromarketing are those techniques used in advertising and marketing that …

How can an expat copywriter help you

Alice in COPYland Of all the professionals who write compelling texts in COPYland, why should you hire an expat copywriter? It’s been a year since I created my website, took the leap into copywriting and started helping entrepreneurs by writing compelling texts. However, it hasn’t been that long since I realized the importance of a …