Are you a Talent acquisition manager who struggles with job descriptions? Do you manage a recruitment agency and would like to stand out from the competition finding the best matches in the work market? Does your company have a high attrition rate? Of course, there could be many reasons for this, but there is one …
I’m sure you already know this. Your Home Page is one of the most important assets of your business so you should pay close attention to it. It’s the first impression that a person has of your business and what will determine that they stay to find more about you and what you offer, or …
This dilemma is almost as relevant as that of Hamlet, To be or not to be. Surely if you have a business and an online presence you have asked yourself this question several times already. Should I have a blog? Should I invest time and money in writing a blog? What kind of benefit my …
It’s not an easy task. And anyone who tells you that there is a shortcut to get thousands of visits is almost certainly lying. But, let’s see what organic traffic is first. Organic traffic is all those visits that come directly to your website after doing a search on Google or any other search engine. …
I’m sure you’ve heard it many times already. And although you have a slight idea, you don’t understand exactly what storytelling is. In a nutshell, storytelling consists of using facts and narrative to communicate a message. And you may wonder, but what does storytelling have to do with selling a product or service? Well, I’m …
Your personal brand is what will set you apart from the rest of the people and businesses out there. It’s the way you want people to see you, but it’s also the way you want to live your personal and professional life. It’s your personality and the imprint you leave on others. People no longer …
Some people are very good at convincing. Surely you know someone like that, (or maybe it’s you), that kind of person who almost always gets what he wants. Persuasion is not innate in everyone, but it can be learnt. In order to sell, you have to persuade, but you have to do it properly so …
Selling is a lot about psychology. People buy driven by emotional impulses, many of them even more primitive than we might have thought. Already some time ago, marketing and sales experts became aware of this phenomenon and created a science called Neuromarketing. But, what’s Neuromarketing? Neuromarketing are those techniques used in advertising and marketing that …
Alice in COPYland Of all the professionals who write compelling texts in COPYland, why should you hire an expat copywriter? It’s been a year since I created my website, took the leap into copywriting and started helping entrepreneurs by writing compelling texts. However, it hasn’t been that long since I realized the importance of a …
I know. It’s a lot of work. Not only do you have to run your business, but you also have to take care of promoting it. But you know, no matter how terrific your product is, if nobody knows it exists, you won’t be able to sell it. I don’t have to rub your face …