This dilemma is almost as relevant as that of Hamlet, To be or not to be. Surely if you have a business and an online presence you have asked yourself this question several times already. Should I have a blog? Should I invest time and money in writing a blog? What kind of benefit my …
It’s not an easy task. And anyone who tells you that there is a shortcut to get thousands of visits is almost certainly lying. But, let’s see what organic traffic is first. Organic traffic is all those visits that come directly to your website after doing a search on Google or any other search engine. …
I’m sure you’ve heard it many times already. And although you have a slight idea, you don’t understand exactly what storytelling is. In a nutshell, storytelling consists of using facts and narrative to communicate a message. And you may wonder, but what does storytelling have to do with selling a product or service? Well, I’m …
Your personal brand is what will set you apart from the rest of the people and businesses out there. It’s the way you want people to see you, but it’s also the way you want to live your personal and professional life. It’s your personality and the imprint you leave on others. People no longer …
Some people are very good at convincing. Surely you know someone like that, (or maybe it’s you), that kind of person who almost always gets what he wants. Persuasion is not innate in everyone, but it can be learnt. In order to sell, you have to persuade, but you have to do it properly so …
Selling is a lot about psychology. People buy driven by emotional impulses, many of them even more primitive than we might have thought. Already some time ago, marketing and sales experts became aware of this phenomenon and created a science called Neuromarketing. But, what’s Neuromarketing? Neuromarketing are those techniques used in advertising and marketing that …
Alice in COPYland Of all the professionals who write compelling texts in COPYland, why should you hire an expat copywriter? It’s been a year since I created my website, took the leap into copywriting and started helping entrepreneurs by writing compelling texts. However, it hasn’t been that long since I realized the importance of a …
I know. It’s a lot of work. Not only do you have to run your business, but you also have to take care of promoting it. But you know, no matter how terrific your product is, if nobody knows it exists, you won’t be able to sell it. I don’t have to rub your face …
And in life. This post is a little more personal than usual, but this topic has been in my mind a lot lately and I needed to write about it. Maybe the same thing happens to you, and it’s that you find it difficult to stand out from the crowd because it seems that everything …
Words have an enormous power. A wrong word has caused wars, not to mention the number of marriages that words have broken, also due to those that have not been said; so I don’t think I have to convince you of their importance when selling over the Internet. The human being is a social animal …
Some businesses have already understood that in order to sell products or services you must have an outstanding website. This means combining a modern, user-friendly and attractive design with compelling texts designed for your target audience. If you sell physical products, you have to carefully choose the photos and the layout. In order to make …
Tell me about it. I know it can be very frustrating. You’ve spent many hours writing, rewriting, and rewriting once again, your CV; you also adapt it to each job offer you’re interested in and you write one cover letter after another, and nothing, not even a call for an interview. Sometimes you think that …
By now, if you have a business, you must have heard of copywriting. What, you haven’t? Then this article is even more important for you since you are going to discover a whole world that can help you greatly improve the sales of your product or service. And if you already have an idea of …
I’m pretty sure you already know, but in case you didn’t, here I’ll pass you some important information. If you have a business and want to attract organic traffic to your website in order to sell your products or services you have to create content that people want to consume. Nowadays every business is on …
We are starting a new year and you will probably also have good intentions for the next 12 months. The truth is that I don’t believe in new year’s resolutions, but in relentless work and in building small habits that will take us where we want to be. You can make a resolution at any …
I’m sure you knew already, but in case you didn’t, I tell you that email marketing is one of the most powerful tools that exist to sell anything. It’s incredible that something that was created more than 20 years ago is still that effective. According to Campaign Monitor research, in 2016 the ROI for every …
And don’t despair trying. When you launch an online business surfing the Internet will never be the same as before. Sometimes it becomes agony. You see that there is so much of everything everywhere that you find it impossible to squeeze your way in with your business. You want to make a living from it …
The number of foreigners of western origin living in The Netherlands, for work or personal life choices has multiplied in recent years reaching more than 1.3M people. We all know that many of these Expats don’t speak fluent Dutch due to the fact that Nederlanders speak very good English and due to the, in most …
The real estate market is once again booming, the great crisis of the 21st century is far gone, ushering in an era of economic prosperity that is translating into a considerable rise in housing prices. Houses and commercial premises are sold and rented quickly, but like any booming market, competition is also soaring so now, …
It’s the million-dollar question. And it’s not only me saying this but also all the people who have been asking me this question since I’ve been working in the digital marketing world. There is indeed a lot of confusion between what SEO is and the work of a copywriter. In fact, more and more copywriters …
You have an online business that is going very well in the Netherlands and you are thinking about opening your borders and selling abroad. Congratulations, this is a great decision. There are countries in Europe and outside the European Union that are willing to buy products like yours, so you need to make it easy …
In Spain there are already almost a million foreigners who come to our country transferred by their companies or to look for a job and make their dream of living in such attractive places as Barcelona, Madrid or Palma de Mallorca come true. There are also many who come and stay to spend their beautiful …