write_a_blog

To write or not to write a blog

This dilemma is almost as relevant as that of Hamlet, To be or not to be. Surely if you have a business and an online presence you have asked yourself this question several times already. Should I have a blog? Should I invest time and money in writing a blog? What kind of benefit my …

Storytelling

The power of storytelling

I’m sure you’ve heard it many times already. And although you have a slight idea, you don’t understand exactly what storytelling is. In a nutshell, storytelling consists of using facts and narrative to communicate a message. And you may wonder, but what does storytelling have to do with selling a product or service? Well, I’m …

Neuromarketing

How to sell to the brain

Selling is a lot about psychology. People buy driven by emotional impulses, many of them even more primitive than we might have thought. Already some time ago, marketing and sales experts became aware of this phenomenon and created a science called Neuromarketing. But, what’s Neuromarketing? Neuromarketing are those techniques used in advertising and marketing that …

How can an expat copywriter help you

Alice in COPYland Of all the professionals who write compelling texts in COPYland, why should you hire an expat copywriter? It’s been a year since I created my website, took the leap into copywriting and started helping entrepreneurs by writing compelling texts. However, it hasn’t been that long since I realized the importance of a …

Be_original_on_Internet

Being original on Internet

And in life. This post is a little more personal than usual, but this topic has been in my mind a lot lately and I needed to write about it. Maybe the same thing happens to you, and it’s that you find it difficult to stand out from the crowd because it seems that everything …

Outstanding websites

Examples of outstanding websites

Some businesses have already understood that in order to sell products or services you must have an outstanding website. This means combining a modern, user-friendly and attractive design with compelling texts designed for your target audience. If you sell physical products, you have to carefully choose the photos and the layout. In order to make …

How to write a remarkable CV

Tell me about it. I know it can be very frustrating. You’ve spent many hours writing, rewriting, and rewriting once again, your CV; you also adapt it to each job offer you’re interested in and you write one cover letter after another, and nothing, not even a call for an interview. Sometimes you think that …

Coca Cola Ad

Why copywriting sells

By now, if you have a business, you must have heard of copywriting. What, you haven’t? Then this article is even more important for you since you are going to discover a whole world that can help you greatly improve the sales of your product or service. And if you already have an idea of …

Content strategies that work

I’m pretty sure you already know, but in case you didn’t, here I’ll pass you some important information. If you have a business and want to attract organic traffic to your website in order to sell your products or services you have to create content that people want to consume. Nowadays every business is on …

New SEO trends

New SEO trends for 2019

We are starting a new year and you will probably also have good intentions for the next 12 months. The truth is that I don’t believe in new year’s resolutions, but in relentless work and in building small habits that will take us where we want to be. You can make a resolution at any …

Web copy for international law firms

The number of foreigners of western origin living in The Netherlands, for work or personal life choices has multiplied in recent years reaching more than 1.3M people. We all know that many of these Expats don’t speak fluent Dutch due to the fact that Nederlanders speak very good English and due to the, in most …

VIsta de pajaro, Madrid

What Expats Want

In Spain there are already almost a million foreigners who come to our country transferred by their companies or to look for a job and make their dream of living in such attractive places as Barcelona, Madrid or Palma de Mallorca come true. There are also many who come and stay to spend their beautiful …