by Elena de Francisco | Dec 20, 2021 | Copywriting
The headline of your ad, post or product/service page is a matter of life and death. You should do your best there. That sentence will decide if your prospect is going to dedicate all his attention to you. Your prospect attention is pure gold, and in order to get it,...
by Elena de Francisco | Nov 22, 2021 | Copywriting, Digital Marketing
If you are learning how to write in a persuasive way to sell more with your business, one of the techniques you should practice is reciprocity. With this technique, you’ll get more people to do what you want them to, whether it’s to buy a product, to...
by Elena de Francisco | Oct 26, 2021 | Copywriting
Let’s be honest. Most of the About pages bore to death. Or on the contrary, they want to sound so fresh and trendy that they go too far and they don’t transmit professionalism. Finding the right balance to write a brash about page while remaining serious enough...
by Elena de Francisco | Oct 8, 2021 | Copywriting
Conversion copywriting is a technique for writing sales copy with a single goal: to convert more leads into real customers. It uses persuasion strategically to convince the reader to make a purchase or hire a service. This type of copywriting takes into account the...
by Elena de Francisco | Sep 7, 2021 | Copywriting, Digital Marketing
Without getting into a funk. Comparisons are obnoxious. But sometimes they are necessary. Only by looking at what others do can you find what makes you different. That’s why you need to study your competition. But without getting into a downward spiral. Try to...
