by Elena de Francisco | Sep 16, 2019 | Copywriting
If you follow my blog then you already know what copywriting is and why it’s so important to sell any product or service. Oh, you just landed here? Then I’ll start by explaining very briefly what copywriting is and why you should take it very seriously if you have a...
by Elena de Francisco | Jun 27, 2019 | Career, Copywriting
Are you a Talent acquisition manager who struggles with job descriptions? Do you manage a recruitment agency and would like to stand out from the competition finding the best matches in the job market? Does your company have a high attrition rate? Of course, there...
by Elena de Francisco | Jun 10, 2019 | Copywriting
I’m sure you already know this. Your Home Page is one of the most important assets of your business so you should pay close attention to it. It’s the first impression that a person has of your business and what will determine that they stay to find more about...
by Elena de Francisco | May 9, 2019 | Copywriting, Digital Marketing
I’m sure you’ve heard it many times already. And although you have a slight idea, you don’t understand exactly what storytelling is. In a nutshell, storytelling consists of using facts and narrative to communicate a message. And you may wonder, but...
by Elena de Francisco | Apr 9, 2019 | Copywriting
Some people are very good at convincing. Surely you know someone like that, (or maybe it’s you), that kind of person who almost always gets what he wants. Persuasion is not innate in everyone, but it can be learnt. In order to sell, you have to persuade, but you...
by Elena de Francisco | Mar 25, 2019 | Copywriting
Alice in COPYland Of all the professionals who write compelling texts in COPYland, why should you hire an expat copywriter? It’s been a year since I created my website, took the leap into copywriting and started helping entrepreneurs by writing compelling texts....
