by Elena de Francisco | Mar 31, 2021 | Copywriting
And glue the reader to the screen. How do scriptwriters get us to binge on series? By piquing our curiosity. At the end of an episode they leave a huge door open so that we can’t do anything else (not even go to the toilet) until we know what’s behind it....
by Elena de Francisco | Mar 17, 2021 | Copywriting
When your prospects land on your website and start reading what’s all about, you only have a few seconds to convince them to stay. This part of the sales copy, the part that comes right after the headline, is called the lead. We’re going to study this vital part of...
by Elena de Francisco | Mar 5, 2021 | SEO, Content Marketing
Many people are fed up with social networks. Or rather with Facebook. According to several articles like this one, Facebook lost percentage of daily usage this past year, even in the midst of a pandemic, when most of us have been glued to our screens more than ever....
by Elena de Francisco | Jan 27, 2021 | Copywriting
For certain products images are the most important element in an ad. For the fashion industry basically – but for everything else, the copy is what’s going to generate curiosity first and desire to buy later. For certain well-known brands, the copy doesn’t...
by Elena de Francisco | Jan 11, 2021 | Copywriting
You may have noticed that some brands use success stories or case studies as social proof. Sometimes testimonials are not enough and prospects need more robust evidence to prove how great your service or product is. Case studies also help to clarify the message and...
