Thanks Dan for your comment. In my case, what you call “ads” are actually CTAs that I include in the copy of my articles to encourage readers to download a useful lead magnet or hire my services. I think it’s obvious that I write free content not only to help businesses improve their copy and therefore their sales, but also to promote my services. No hidden agendas! 😊 Take care!

But the main takeaway for me was how you managed to write a valuable article while also promoting your personal brand with in-text ads that gave great examples of a big idea.

I know the frustration of writing for a client who tells you to create unbiased and authoritative content while also promoting their brand. This is important from a business standpoint because the money to pay a writer needs to come from somewhere. But “ultimate guides” that try to pitch a reader come across as shady, biased, ultimately a waste of a reader’s time.

Your solution of putting compelling ads inside of a well-researched and valuable article is brilliant. Hopefully more entrepreneurs and business managers will take this approach (with the help of awesome marketers like you).

Thanks for your hard work! I learned a lot!

Thank you Miguel for your lovely message. It makes me very happy!

I’m so happy to hear that, Anas! Comments like yours fuel my energy to keep sharing everything I know about copywriting.

Big hug

I am writing this comment to tell you that the big idea has came to my mind while reading your blog post. I appreciate all your work.

Hello Celestial,

Thank you for your comment. Big Ideas don’t come out of the blue. Or not completely. They come after having done a thorough research on your buyer persona, your product and the market. They come from listening to what people really want and how they express it.
It’s a process and not always easy. Sometimes a good idea may come after reading a book or watching a film that has nothing to do with the product, but you connect ideas.
Very often is about connecting ideas more than creating new ones.
Practice will also make things easier.
Stay curious and ideas will come.
A big hug,
Elena

Hello Tiago,
Thanks for your comment.
Copywriting is more about generating ideas than about writing. The Big Idea doesn’t necessarily need to be “BIG”. Meaning that the idea can be just a simple concept but the way you deliver that idea is great.
If you manage to get your idea across your readers in a way that surprises them, you have a lot gained.
Thank you again for reading the blog post.

Elena