by Elena de Francisco | Nov 10, 2023 | Ads, Copywriting, Social media
Getting people to notice your ad on the socials is not easy. There are too many stimuli and too many brands fighting for the attention of your potential customers. So before you spend a penny on TikTok, Meta or LinkedIn ads, make sure you understand the principles of...
by Elena de Francisco | Sep 25, 2023 | Copywriting
You’re looking for an agency to help you with your social media and you stumble on a LinkedIn post from an agency that caught your eye. You click on the link to their website and as soon as you start reading the content, you can’t help but roll your...
by Elena de Francisco | Oct 2, 2018 | Business, Digital Marketing
It’s the million-dollar question. And it’s not only me saying this but also all the people who have been asking me this question since I’ve been working in the digital marketing world. There is indeed a lot of confusion between what SEO is and the work of...