Exact. People buy triggered by an emotion, there’s very little logical thinking going on the purchase process. So we have to read those emotions and amplify them. Thanks for your comment!

Consumers do not have to need or be interested in a product or service, they can be persuaded. Sometimes the market is suggestive, massages the consumer’s emotions, their interests. Influence an emotion and you hit a home run. A bit of tickle, with imagery works well

Hello Celestial,

Thank you for your nice comment. Big Ideas don’t come out of the blue. Or not completely. They come after having done a thorough research on your buyer persona, your product and the market. They come from listening to what people really want and how they express it.
It’s a process and not always easy. Sometimes a good idea may come after reading a book or watching a film that has nothing to do with the product, but you connect ideas.
Very often is about connecting ideas more than creating new ones.
Practice will also make things easier.
Stay curious and ideas will come.
A big hug,
Elena